Director of Marketing Technology

Champions Oncology

Hackensack, NJ

Full Time

Director

130k-150k

4 days ago

Job Description

About the Role

The Director of Marketing Technology will be responsible for the strategic oversight and hands-on management of the company's marketing technology ecosystem. This role involves owning and optimizing Salesforce.com and HubSpot as the primary marketing and sales databases, ensuring seamless system integration, and supporting marketing campaigns and business objectives. The position reports to the VP of Global Marketing and is remote, with minimal travel required.

Key Responsibilities

Develop and manage workflows for email communications, landing pages, and lead nurturing programs.
Oversee connectivity and reporting for social media platforms.
Lead marketing analytics initiatives, including dashboard creation, performance reporting, and campaign success measurement.
Drive key projects such as establishing HubSpot as the company's prospecting database and implementing Salesforce as the CRM for marketing-qualified leads.
Design and implement a comprehensive lead process and lead management framework.
Collaborate cross-functionally with Sales Operations and external technical partners.
Ensure the marketing technology stack supports the organization's growth strategy in the life sciences industry.

Requirements

Proven expertise in Salesforce.com and HubSpot administration, configuration, and optimization.
Demonstrated success implementing integrated marketing technology solutions supporting lead management, campaign execution, and reporting.
In-depth knowledge of data privacy legislation, including GDPR and CCPA.
Strong understanding of digital marketing channels and technologies such as LinkedIn, Google Ads, and related tools.
Ability to design, build, and manage workflows for email campaigns, landing pages, and lead nurturing programs.
Proficiency in integrating and managing third-party applications within a marketing technology stack.
Skilled in marketing analytics, data segmentation, and dashboard/report creation.
Strong project management skills with the ability to deliver complex initiatives on time and within scope.
Minimum of 10 years' experience managing enterprise-level CRM systems and marketing automation platforms.
Bachelor's degree required; master's degree a plus, preferably in a related field.
Experience within the life sciences industry or a closely related sector.

Nice to Have

Experience with data privacy legislation and best practices.
Experience working in a remote environment.

Qualifications

Bachelor's degree (required), master's degree (a plus).
Minimum of 10 years' experience managing enterprise-level CRM systems and marketing automation platforms.