Digital Marketing & Content Specialist

About the Role

Key Responsibilities

• Develop, implement, and analyze creative, multi-channel marketing campaigns for district programs and initiatives, leveraging digital, print, and emerging platforms.
• Collaborate with communications team members to coordinate brand awareness and marketing efforts, ensuring alignment with district goals and messaging.
• Co-manage and create content for all district social media channels (e.g., Facebook, Instagram, X/Twitter, YouTube, LinkedIn, TikTok), including paid social campaigns, short-form video, and real-time engagement.
• Monitor, analyze, and report on social media and digital campaign performance using analytics tools; recommend and implement strategies for growth and engagement.
• Manage and update district website content, ensuring accuracy, accessibility (ADA compliance), and alignment with brand standards; collaborate with IT and Communications to implement improvements and new features.
• Optimize website content for search engines (SEO) and monitor website analytics to inform content strategy and improve user experience.
• Coordinate and design digital newsletters and email marketing campaigns; manage subscriber lists and analyze engagement metrics.
• Create compelling written, visual, and video content tailored to diverse audiences, including students, families, staff, and the community.
• Maintain and enforce brand guidelines across all digital and print materials.
• Support and collaborate with the Communications Team on district-wide special events and initiatives.
• Provide marketing support for internal and external communications, including crisis communications and rapid-response messaging.
• Stay current on digital marketing trends, tools, and best practices; recommend and implement innovative strategies to enhance district communications.
• Mentor and share expertise with team members, supporting professional growth within the team.
• Complete other duties as assigned.

Requirements

• Bachelor's Degree in Communications, Marketing or related field.
• Strong oral and written communication skills.
• Video and editing skills required.
• Social Media experience required.
• Experience with writing newsletters, marketing campaigns, advertising copy.
• Proficiency in Microsoft Office software including Excel, PowerPoint and Word.
• Ability to work in a high-stress environment while meeting multiple deadlines.
• Strong organizational skills.
• Ability to develop and maintain working relationships with district staff, media personnel, parents, students, and community groups.
• Ability to proofread prose and graphic materials, and edit the written work of others.
• Ability to use good judgment and maintain confidentiality.

Nice to Have

• Experience in Adobe InDesign, Photoshop and Lightroom software.

Qualifications

• Educational background: Bachelor's Degree in Communications, Marketing or related field.

Benefits & Perks

• Position is full-time with a term of 261 days.
• Salary Level 8, Classified Salary Schedule.
• FLSA status: Non-Exempt.