Digital Marketing and Email Specialist

About the Role

Key Responsibilities

• Design social media and email campaigns according to individual properties
• Coordinate and manage the creation of all social and email content such as posts, newsletters, graphics, videos etc.
• Work to grow and deepen brand presence across social platforms and email channels
• Maintain and manage social media and email marketing campaigns for a number of properties
• Suggest and implement strategies and methods for improvement to properties' social and email presence, audience size, and segmentations
• Create portfolio efficiencies while maintaining separate brand voices per property and respective demographic
• Copywriting for various platforms and audiences
• Develop and monitor ROI and KPIs for social media and email marketing efforts
• Support property events through social media photo and video content creation
• Stay up-to-date with social media platforms, email marketing technologies and latest trends
• Community and engagement management and monitoring skills
• Relevant trend identification and adoption where necessary

Requirements

• Bachelor's degree with emphasis in digital marketing, advertising, journalism or business administration
• 3+ years of experience in Digital Marketing or related field
• Proficiency in Canva
• Knowledge of social media management tools and email marketing platforms
• 2+ years of experience with social media marketing and email campaign development
• Experience with content creation for social media and email
• Experience with social media and email analytics
• Project Management experience

Nice to Have

• Retail and/or related shopping center experience
• Working knowledge of Adobe Creative Suite; InDesign, Illustrator, Photoshop, Premiere Pro
• Experience sourcing, negotiating with and booking influencers