Digital Marketing & Engagement Manager

About the Role

Key Responsibilities

• Serves as primary marketing contact for partner banks participating in the card program.
• Develops and implements growth-oriented digital marketing campaigns and initiatives for the agent card program and on behalf of partner banks.
• Assists Card Service Relationship Managers in partner bank service-oriented requests.
• Supports other organic growth initiatives including branch promotions and mail-based marketing communications.
• Designs and maintains a library of high-quality marketing materials, including digital graphics, flyers, and email templates.
• Develops web-based graphics and assists partner banks in ensuring promotional information is appropriately displayed on their websites.
• Provides guidance to bank staff on promoting digital card products.
• Conducts regular outreach to partner banks and maintains the contact management database to assess satisfaction, identify opportunities, and share marketing ideas.
• Supports the overall marketing relationship function for the associate cardholder agent bankcard program including coordinating periodic portfolio review for key partner banks.
• Partners with Card Services Relationship Managers and operations director to manage relationships with vendors and suppliers who provide marketing services.
• Tracks and reports marketing campaign results to measure effectiveness and identify improvements.
• Maintains the confidentiality of bank and customer data.
• Complies with all banking laws and regulations.

Requirements

• Bachelor's degree in marketing or relevant field or a minimum of four years related work experience.
• Proficient in Adobe Illustrator, Adobe InDesign, or comparable design programs.
• 1-3 years' experience with graphic design and digital marketing.
• 1-3 years' experience creating marketing materials and launching ad campaigns.
• Familiar with current web design strategies and concepts.
• Ability to communicate effectively, both verbally and in writing.
• Ability to interact effectively with bankers at all levels and build relationships, internally and externally, to identify, evaluate, and resolve problems.
• Ability to work in a fast-paced environment with changing priorities.

Nice to Have

• 3-5 years' experience working with financial institutions.
• Knowledge of federal and state banking regulations.

Qualifications

• Educational background in marketing or relevant field.
• Relevant work experience as specified.

Benefits & Perks

• Comprehensive health, life, and disability coverage.
• 401(k) retirement savings.
• Generous paid time off.
• Parental leave.
• Tuition reimbursement.
• Other perks to make work fun.