Digital Marketing and Online Sales Specialist

About the Role

Key Responsibilities

• Plan and execute digital marketing and sales campaigns across social, email, website, and online marketplaces
• Manage and grow e-commerce listings, ensuring accurate content and product info
• Track and report on performance metrics (traffic, leads, conversions, sales)
• Build and maintain the company's sales website and channels with a focus on conversion
• Work with the Design and Marketing team to create content (graphics, product descriptions, social posts, emails, videos)
• Coordinate with the sales team to drive qualified leads and follow through on nurturing
• Develop and propose monthly, quarterly, and annual budgets with low-cost, high-ROI strategies
• Audit current online presence and identify quick wins
• Launch lean, organic campaigns to drive measurable early results
• Establish baseline metrics and build a data-backed budget proposal for future campaigns

Requirements

• 3+ years of experience in digital marketing and online sales
• Strong knowledge of both B2B and B2C marketing tactics
• Proficiency in marketing online sales tools (Google Analytics, Ads Manager, CRM systems, SEO/SEM, Shopify, Amazon, eBay, etc.)
• Strong writing, creative, and organizational skills
• Comfortable working with a limited budget and building programs from scratch
• Self-motivated, analytical, and results-driven

Nice to Have

• Experience with website maintenance and management
• Experience with web development and content writing
• Knowledge of marketing analytics and data analytics tools
• Experience with campaign performance reporting and ROI analysis

Qualifications

• No specific formal educational qualifications mentioned

Benefits & Perks

• Health insurance
• Dental insurance
• Vision insurance
• 401(k)
• Paid time off