Digital Marketing & SEO Specialist

Auburn University

Auburn, AL

Full Time

Mid Level

53k-84k

about 2 months ago

Job Description

About the Role

Auburn Advancement is seeking a Digital Marketing and SEO Specialist to join the Operations and Strategy team. The role involves managing and optimizing digital content and SEO strategies to enhance the visibility, user experience, and effectiveness of Advancement websites. The position supports engagement and strategic goals across teams, contributing to the growth and success of Auburn University and its initiatives.

Key Responsibilities

Lead the execution of SEO strategies by conducting keyword research, optimizing site structure and metadata, and collaborating with content teams to improve visibility and align digital efforts with long-term institutional goals.
Independently manage and update diverse content within the Content Management System (CMS) such as campaign pages, event listings, and blogs, ensuring quality, accessibility, and consistency to enhance audience engagement.
Coordinate with Advancement stakeholders to align web experiences with strategic messaging and campaign priorities, supporting navigation, layout, and storytelling that drive donor interest and conversion.
Support philanthropic initiatives through digital channels by providing backup on email marketing, content audits, and analytics reporting.
Monitor and analyze website performance using tools like Google Analytics to generate actionable insights that inform content strategy, optimize user experience, and support broader digital objectives.
Implement SEO recommendations across web properties to improve search performance and organic reach.

Requirements

Bachelor's degree
4 years of experience in marketing and communications services, and/or search engine optimization
Experience with managing digital content in Content Management Systems (CMS)
Knowledge of website analytics tools such as Google Analytics and Search Console
Ability to conduct keyword research and apply SEO best practices
Strong collaboration skills to work cross-functionally with content teams, designers, and stakeholders

Nice to Have

Experience with email marketing deployment
Experience with content audits and reporting
Knowledge of metadata optimization and site structure improvements

Qualifications

Minimum Skills and Abilities: Minimum technology skills and relevant experience in marketing or SEO

Benefits & Perks

Generous benefits, educational opportunities, and a culture of support and work/life balance
Impactful work that changes lives through research, instruction, and outreach
Vibrant community with southern charm, top-ranked schools, and easy access to major cities and beaches

Working at Auburn University

Auburn University fosters an environment where all faculty, staff, and students are welcomed, valued, respected, and engaged. The organization is committed to leveraging strengths, resources, collaboration, and innovation as a top employer in higher education, emphasizing respect, accountability, and professional development.

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