Digital Marketing Automation and Operations Lead

About the Role

Key Responsibilities

• Design and launch campaigns — emails, nurture tracks, and lifecycle journeys that engage and convert.
• Build and refine workflows to deliver the right message at the right time to the right audience.
• Manage core systems — forms, segmentation, lead scoring, and routing — for efficiency and accuracy.
• Map customer touchpoints to identify gaps and elevate performance across the journey.
• Collaborate cross-functionally to align triggers, messaging, and timing throughout the funnel.
• Document processes to ensure visibility, scalability, and team continuity.
• Analyze funnel data to pinpoint drop-offs and implement solutions that improve conversion.
• Develop reports and dashboards to track performance, surface insights, and drive better results.

Requirements

• 3-5 years in marketing automation and campaign performance with a strong track record in email marketing.
• Bachelor's degree in Marketing or related field required; MBA a plus.
• Advanced proficiency in HubSpot (and other automation platforms), with hands-on skills in lead scoring, forms, and data integrations.
• Skilled in GA4, Excel, and analytics tools for reporting and performance tracking.
• Ability to use data to uncover insights, improve funnel performance, and design scalable, full-funnel solutions that drive measurable results.
• Clear written and verbal communication skills with an organized approach to work and cross-functional collaboration.
• Passion for building workflows and journeys that feel timely, personal, and engaging while continuously improving the customer experience.

Nice to Have

• Experience with marketing workflow automation.
• Knowledge of Infor CRM.
• Master of Business Administration (MBA).

Qualifications

• Bachelor's degree in Marketing or related field
• 3-5 years of experience in marketing automation and campaign performance

Benefits & Perks

• Health insurance
• Dental insurance
• Vision insurance
• 401(k)
• 401(k) matching
• Paid time off
• Flexible schedule
• Referral program