DIGITAL MARKETING DIRECTOR, AMERICAS

About the Role

Key Responsibilities

• Drive the planning, forecasting, execution, measurement, and ongoing optimization of the eCommerce business by overseeing a team of channel experts across organic and paid search, paid social, programmatic/display/video, affiliates, email, direct mail, and SMS marketing.
• Bring Brand Marketing and storytelling to life on digital channels with seasonal stories to support community, product, and brand amplification.
• Partner closely with Retail Marketing to support in-store traffic driving efforts and other mutually beneficial business programs.
• Partner with Merchandising teams to align on seasonal product priorities and messaging.
• Align with Operations on technical product roadmaps and priorities to meet regional and channel needs.
• Collaborate with Finance and Senior eCommerce Business Partner to deliver forecasts and channel or project-level analysis.
• Oversee Customer Data Platform (CDP) to ensure customer segmentation, RFM, LTV, CAC, and ROAS efficiencies are maximized.
• Analyze weekly and seasonal performance, ensuring digital KPIs such as traffic, revenue, spend, and ROAS are on track, and provide guidance or adjustment recommendations.
• Evaluate external agencies and vendors to ensure optimal ROI and best-in-class output, including contract negotiations.
• Develop and support the growth of the Digital Marketing Team, fostering professional and personal development.
• Provide thought leadership on marketplace/competitor insights and emerging technologies to inform plans and adoption.
• Support ad hoc projects like marketplace expansion and technical integrations.

Requirements

• Proven experience with collaborative strategic planning and team leadership.
• Strong analytical, verbal, and written communication skills.
• Experience managing large media budgets and meeting or exceeding goals for spend, revenue, and customer acquisition.
• Proficiency with tools/platforms such as Excel, Google Analytics 360 (or GA4), CRM, Google AdWords, SEMRush, Meta, email marketing (Klaviyo), and SMS (Attentive a plus).
• A degree in marketing or a related field is preferred.
• 10+ years of experience managing a brand's digital marketing strategy.
• Ability to work at a standard computer setup for 40+ hours per week, with or without accommodations.
• International travel up to 5%; domestic travel up to 5%.

Nice to Have

• Experience with customer segmentation, analysis skills, and digital marketing tactics.
• Experience with marketing automation and SEO tools.
• Custodial experience in brand management.

Qualifications

• Degree in marketing or a related field (preferred).
• 10+ years of experience managing a brand's digital marketing strategy.

Benefits & Perks

• Employee discount of 65% off footwear and 50% on accessories.
• Early Friday finish in the summertime.
• Hybrid work schedule with an amazing Portland-based office and rooftop.
• Affordable & comprehensive Medical, Dental & Vision packages.
• Employee Assistance Program.
• 401(k) Pre-Tax and Roth Retirement savings plans.
• Paid volunteer hours.
• Supportive and inclusive work environment.