Digital Marketing Director

About the Role

Key Responsibilities

• Plan and execute regional marketing strategies across multiple channels including digital, print, email, event and social media; driving retail foot traffic and direct to consumer leads.
• Use advertising data, marketing research and competitor analysis to find the right media mix and investment on a per market basis.
• Establish relationships with regional sales teams and provide timely sales enablement resources to support the business.
• Establish and actively manage baseline reports that monitor performance of marketing initiatives and campaigns in order to recommend actionable and strategic improvements.
• Daily, weekly, and monthly analysis of key performance metrics to identify opportunities for growth and efficiency across all marketing and digital channels.
• Analyze PPC and SEO metrics, including organic/paid traffic and keyword performance, to identify opportunities for growth.
• Assist with return on investment (ROI) analysis to support strategic planning, vendor performance, and budget planning.
• Contribute test ideas, execute test strategies, analyze test data and document test results.
• Explain and present data and technical concepts in easy-to-understand ways with excellent written, oral and illustrative skills.

Requirements

• Exceptional proficiency with Microsoft Excel is required.
• Excellent quantitative and analytical skills including a basic understanding of key marketing metrics such as CPM, CTR, CVR, and CPL.
• Understanding of paid search, email, social, and other forms of online advertising.
• Experience with website analysis using a variety of analytics tools including Google Analytics.
• High intellectual curiosity and ability to think creatively, and identify and resolve problems.
• High levels of integrity, autonomy, and self-motivation.
• Excellent organizational and time management skills.
• Highly motivated individual with 1-5 years of experience.

Qualifications

• Microsoft Excel proficiency
• 1 year of marketing experience

Benefits & Perks

• Health insurance
• Dental insurance
• Paid time off
• Vision insurance
• 401(k) matching
• Employee discount
• Life insurance
• Referral program