Digital Marketing Generalist II FT Days

About the Role

Key Responsibilities

• Creates text, video, graphics and/or image content to ensure a robust and responsive social media presence.
• Supports organic social media and digital content strategies by staying up to date with current technologies and trends in content creation, social media platforms and reporting tools.
• Responds quickly, capably, and appropriately in high-pressure situations.
• Adjusts seamlessly to evolving social media and digital content strategies to maintain alignment with business goals.
• Uses analytics to understand customer demographics and help target content to best-performing channels.
• Monitors follower engagement and works with appropriate parties to respond.
• Captures and shares insights with teams about what drives audiences and how they feel about Orlando Health and key competitors.
• Brainstorms creative growth strategies through digital marketing.
• Works with Strategic Communications team to build holistic communication plans and content ecosystems.
• Assists all relevant stakeholders in growing their understanding and utilization of social media and digital content to support strategic goals and ROI.
• Extends knowledge to colleagues for education, inspiration, and strategic guidance.
• Maintains reasonably regular, punctual attendance consistent with Orlando Health policies, the ADA, FMLA and other federal, state and local standards.
• Collaborates with various teams to ensure messaging consistency.
• Maintains strong organizational skills and ability to simultaneously execute a range of ongoing projects and requests.
• Works collaboratively and with ease across various teams and levels within the organization.
• Performs other duties as assigned by leadership.

Requirements

• Bachelor's degree in Communications, Journalism, Marketing or related field from an accredited college or university is preferred.
• Four (4) years' experience in digital / search marketing, display advertising or digital content marketing.
• Experience utilizing CRM systems to launch and optimize campaigns is required.
• Excellent copywriting, critical thinking, analytical and communication skills.
• Strong organizational skills and ability to manage multiple projects.
• Professional presence and communication skills.
• Ability to work collaboratively across teams and levels.

Nice to Have

• Video skills, though not required, are a plus.

Qualifications

• Bachelor's degree in Communications, Journalism, Marketing or related field from an accredited college or university.