Digital Marketing Intern

Shaw Floors

Cartersville, GA

Internship

Intern

8 days ago

Job Description

About the Role

Shaw Contract is a global design leader in commercial flooring, supporting diverse markets such as workplace, healthcare, hospitality, education, and multi-family dwellings. The company emphasizes sustainability and innovation, with a marketing department that manages sales support through traditional and digital channels. The Digital Marketing Intern will assist with various marketing initiatives, including email, SEO, web updates, digital tools development, and data analytics, in a collaborative and innovative environment based in Cartersville, Georgia.

Key Responsibilities

Assist in the development and execution of digital marketing campaigns.
Manage, create and update company webpages using basic HTML (no code).
Conduct SEO analysis and implement strategies to improve search engine rankings.
Utilize Salesforce Account Engagement (Pardot) for email marketing and lead generation.
Analyze website traffic and marketing effectiveness using Google Analytics or other analytical tools.
Support digital marketing initiatives, including email marketing, social media and content creation.
Assist in project management tasks to ensure timely completion of marketing projects.
Collaborate with various departments to gather information and create marketing materials.
Collect and analyze data to inform decisions, and make actionable next steps.
Assist in the development of monthly & ad hoc data reporting to leadership.

Requirements

Currently pursuing a Bachelor's or Master's degree in Business, Marketing, or Communications.
Strong interest in project management and marketing.
Basic knowledge of HTML and experience in setting up webpages.
Understanding of SEO principles and best practices.
Advanced skills in Excel for data analysis and reporting.
Intermediate writing and editing abilities.

Nice to Have

Certifications from the Digital Marketing Institute or American Marketing Association.
Previous internship or work experience in marketing or related fields.
Strong analytical and problem-solving skills.
Excellent written and verbal communication skills.
Ability to work independently and as part of a team.
General content creation, writing and proofreading.
Assist marketing team with product content updates.
Complete other administrative tasks as needed.

Working at Shaw Floors

Shaw Contract values energetic, passionate individuals who support its brand, values, and mission. The company fosters a collaborative and innovative work environment, encouraging connectivity among teams and with customers, supported by its parent company Shaw Industries, Inc., a subsidiary of Berkshire Hathaway, Inc.

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