Digital Marketing Intern

Cai

Columbia, SC

Internship

Intern

9 days ago

Job Description

About the Role

CAI is a global technology services firm with over 8,500 associates worldwide and a yearly revenue of $1 billion+. We have over 40 years of excellence in uniting talent and technology to power the possible for our clients, colleagues, and communities. As a privately held company, we have the freedom and focus to do what is right—whatever it takes. Our tailor-made solutions create lasting results across the public and commercial sectors, and we are trailblazers in bringing neurodiversity to the enterprise. The Digital Marketing Intern will assist in executing digital marketing strategies, conducting research, and supporting data analytics activities within this organization.

Key Responsibilities

Assist in the development and execution of marketing campaigns across digital platforms
Collaborate with our team to utilize analytics tools to identify opportunities for web optimizations and improvements
Apply the fundamentals of web best practices to enhance user experience and engagement
Assist in optimizing search terms for our website using SEO strategies, aiming to increase visibility and traffic
Support efforts to increase form fills on our website through strategic content placement and optimization
Conduct regular audits of web content and performance metrics to ensure alignment with business goals
Participate in brainstorming sessions to develop innovative strategies for digital growth
Research industry trends and innovations in the digital marketing field to inform strategy and identify new opportunities
Contribute insights on emerging technologies and techniques to keep our digital strategies ahead of the curve
Conduct market research and analyze trends to contribute to marketing strategies
Assist in managing and updating the company's social media profiles and website
Provide administrative support to the marketing team as needed

Requirements

Current Junior in a Bachelor's program with a major in Marketing, Business, Analytics, or related field
Minimum GPA of 3.5 or higher
Excellent verbal and written communication skills and a collaborative mindset
Strong organizational skills and attention to detail
Self-starter with the ability to work independently
Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)
Familiarity with social media platforms and analytics tools like GA4

Nice to Have

Previous internship or volunteer experience in marketing or related field
Familiarity with SEO and Google Analytics

Qualifications

Current enrollment as a Junior in a Bachelor's program in Marketing, Business, Analytics, or related field
GPA of 3.5 or higher

Benefits & Perks

Medical coverage
401k retirement account access
Paid sick leave and/or other paid time off as provided by applicable law

Working at Cai

CAI values innovation, diversity, and a collaborative work environment. The company emphasizes doing what is right and fostering neurodiversity in the enterprise, reflecting a culture of inclusion and forward-thinking.

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