Digital Marketing Lead

About the Role

Key Responsibilities

• Management of VG USA's social media channels (excluding certain platforms) to support the Miele brand and its customers.
• Implementing the VG/s social and influencer strategy to increase awareness, engagement, and lead generation.
• Trafficking creative assets and coordinating analytics review to ensure ongoing performance optimization.
• Overseeing Miele's Customer Care Management agency, aligning responses, monitoring, and reporting.
• Upholding social media standards, policies, and rules of engagement.
• Strategy, execution, and analysis of performance marketing campaigns (PPC, Performance Max, Shopping, etc.) to support D2C sales and business objectives.
• Managing and allocating media budgets across all performance marketing activities.
• Overseeing SEO and onsite search initiatives.
• Utilizing web analytics tools (e.g., Google Analytics) to analyze campaign performance and generate insights.
• Overseeing systems, strategies, and communications to build long-term customer relationships.
• Monitoring and analyzing campaign results across CRM channels to improve engagement, retention, and ROI metrics.
• Driving qualified traffic from acquisition to conversion.

Requirements

• Bachelor's degree in Marketing, Advertising, or Communications.
• Minimum of 7 years of professional experience in digital marketing or related field.
• Specialized focus on digital marketing, social media, influencer/creator marketing, and CRM.
• Experience with agency collaboration within an international corporation preferred.
• Expertise in paid, earned, and owned media including Affiliate Marketing, CRM platforms (Salesforce, SAP Marketing Cloud, Bloomreach), and performance marketing tools (Google Analytics).
• Deep understanding of creator marketing and its evolving media role.
• Strong analytical skills with the ability to translate data into strategic actions.
• High business acumen with a consumer-centric mindset.
• Exceptional communication, collaboration, and leadership skills.
• Ability to manage multiple stakeholders and translate technical concepts for executives.
• Strategic thinking with operational implementation skills.
• Problem-solving mindset with a growth orientation.

Nice to Have

• Internal and/or external agency experience within an international corporation.
• Experience in the premium, consumer durables arena.
• Understanding of how digital marketing fits within larger integrated communications models.

Qualifications

• Bachelor's degree in Marketing, Advertising, or Communications.
• Minimum 7 years of relevant professional experience.

Benefits & Perks

• Competitive compensation package ($95,000 to $100,000 annually plus bonus).
• 100% covered Life and long-term disability insurance.
• Wellness discounts on medical premiums.
• 401k with company match.
• Generous Employee Purchase program.
• Wellness and volunteer programs.
• Engaging employee activities.