Digital Marketing Lead Analyst

About the Role

Key Responsibilities

• Ensure all campaigns are executed within the business framework and that any identified issues are managed across functions/lines of business and closed on time.
• Support the exploration and development of marketing enhancements in support of overall strategies.
• Oversee overall campaign planning and execution from a strategic perspective.
• Define and present go-to-market strategy for new journey enhancements and features, partnering with digital usage and creative teams.
• Develop Journey marketing processes to optimize engagement between Digital Marketing and Journey teams.
• Review marketing strategies, plans, and creative with Journey leads at critical phases of the process.
• Socialize Journey enhancement roadmaps and supporting customer research.
• Support digital usage teams in delivering against key Scorecard metrics, including Mobile Usage, Digital Usage, and Digital Enrollment.
• Monitor and report on digital customer experience issues impacting marketing and create action plans with Journey Owners.
• Proactively identify customer experience pain points and opportunities.
• Recommend innovative ways for marketing to drive adoption of new Mobile App functionality.
• Partner with Mobile/Digital Container team to build marketing infrastructure and capabilities.
• Ensure projects are effectively planned, managed, and monitored.
• Collaborate with cross-functional teams including journeys, products, channels, operations, decision management, marketing information management, legal, privacy, control, and compliance.
• Present Journey enhancement updates, roadmaps, and marketing recommendations to Senior Marketing leadership.
• Assess risk when making business decisions, ensuring compliance with laws, regulations, and policies, and escalating control issues as needed.

Requirements

• 6-10 years of experience in Business, Marketing/Servicing, or Marketing Management.
• Experience with marketing campaigns is a must.
• Experience with Pega platform is highly desirable; Salesforce experience is a plus.
• Demonstrated customer focus and ability to apply a customer mindset to solutions.
• Digital experience and analytic background preferable.
• Experience working with creative agencies and understanding the creative agency process.
• Highly capable in driving change and innovation to deliver growth.
• Bachelor's/University degree, Master's degree preferred.

Nice to Have

• Experience with Pega platform or Salesforce.
• Experience working with creative agencies.
• Digital experience and analytic background.

Qualifications

• Bachelor's/University degree, Master's degree preferred.

Benefits & Perks

• Medical, dental, and vision coverage.
• 401(k) retirement plan.
• Life, accident, and disability insurance.
• Wellness programs.
• Paid time off including vacation, sick leave, and holidays.
• Discretionary and formulaic incentive and retention awards.