Digital Marketing Manager

About the Role

Key Responsibilities

• Manage the Commercial Marketing plan and budget.
• Lead a cross-functional team in the execution of the corporate strategy, setting tactical plans for digital, marcom (communications and events), harmonizing the vertical plans into an overarching plan.
• Support compelling messaging, marketing, and communications that resonate with current and prospective clients, promoting the organization's vision, mission, and value proposition.
• Develop and manage public and media relations, association, vendor, and partner relationships to advance thought leadership, industry involvement, and positioning across in-person and digital channels.
• Lead the implementation of marketing campaigns across various channels like digital marketing, content marketing, social media, trade shows, and sales enablement tools to generate leads and drive sales.
• Oversee the planning, execution, and measurement of marketing campaigns, including budget allocation, tracking KPIs, and optimizing results.
• Develop strategies to nurture customer relationships, increase customer retention, and promote customer loyalty.

Requirements

• Digital marketing expertise in managing online campaigns across various platforms.
• Market research and analysis capabilities.
• Strong understanding of sales processes and customer behavior.
• Analytical skills to measure campaign performance and ROI.
• Excellent communication and collaboration skills to work with cross-functional teams.
• Strategic thinking and ability to develop effective marketing plans.
• Experience in developing and implementing policies and procedures to achieve organizational goals.
• Ability to interact with internal and external leaders, including senior management.
• Persuasion skills in sensitive situations while maintaining positive relationships.
• Minimum of 5 years of work experience in marketing (digital).
• Bachelor's degree or equivalent work experience in Marketing (digital).

Qualifications

• Minimum of 5 years of work experience in marketing (digital).
• Bachelor's degree or equivalent in Marketing or related field.

Benefits & Perks

• Medical, Dental and Vision Plans
• Voluntary Benefits
• HSA & FSA
• Fertility & Family Planning Benefits
• Paid Parental Leave
• Adoption Assistance Program
• Employee Resource Groups
• Flex PTO for Exempt Associates & up to 15 PTO days in first year of employment for non-exempt associates
• 11 Paid Holidays
• Corporate Wellness Program
• 401k with Roth Option Available - immediate eligibility
• 401k Employer Match