Digital Marketing Manager

About the Role

Key Responsibilities

• Lead campaign planning and submit briefs for all digital marketing campaigns.
• Define and implement comprehensive digital marketing strategies tailored to business goals including SEM, paid social, display advertising and affiliate marketing.
• Collaborate closely with external agencies and serve as the main point of contact, ensuring performance tracking, clear expectations, constructive feedback, and continuous optimization.
• Manage digital marketing budgets, forecast spend, track and input all invoices, and ensure budgets are adhered to and consolidated monthly.
• Analyze campaign performance and ensure ongoing optimization of digital channels to drive year-over-year growth.
• Own the digital marketing calendar that aligns with overall marketing initiatives and supports business objectives.
• Partner with cross-functional teams to align digital strategies with key products and priorities.
• Strategically integrate AI-powered tools to optimize marketing performance, improve targeting, automate workflows, and enhance customer engagement.
• Ensure cohesive brand messaging across all digital touchpoints.
• Work independently and collaboratively to manage multiple projects, meet deadlines, and adapt to evolving priorities.
• Traffic and approve all ads before they go live, ensure campaign deadlines are met, and provide ongoing recaps to stakeholders.
• Stay ahead of digital marketing trends, including retail media networks, emerging platforms, automation tools, and consumer behaviors.
• Be aware of the interplay between owned and paid channels.
• Support the overall business with flexible additional duties as needed.

Requirements

• 4-year degree with Marketing focus highly desired or equivalent experience.
• Generally, 6+ years of e-commerce and digital marketing experience for an ecommerce business or agency.
• Proven experience managing external agencies or vendor partners.
• Technical proficiency in marketing platforms and tools (Google Ads, Meta Ads, SEO tools & Analytics).
• Strong data-driven decision-making skills, with experience in testing, segmentation, and performance analysis.
• Excellent at conveying strategy and results, managing agency relationships, and cross-functional teamwork.
• Solid understanding of paid search, paid social, programmatic, and affiliate channels.
• Web analytics and reporting skills, including the ability to read and create reports.
• Familiarity with web analytics terminology and its application; Adobe Analytics preferred.

Nice to Have

• Experience with Adobe Analytics.

Qualifications

• 4-year degree with Marketing focus or equivalent experience.
• 6+ years of relevant digital marketing experience.

Benefits & Perks

• Rate range of $105,600 - 150,000 per year.