Digital Marketing Manager

About the Role

Key Responsibilities

• The Digital Marketing Manager will play a crucial role in driving deposit growth from consumers and businesses through the Bank's digital channel, leveraging EagleBank's automated online account opening capabilities and digital banking platform.
• This position requires a strategic thinker with a deep understanding of digital marketing, banking, and fintech.
• This position is integral to ensure that the deposit strategies align with the organization's overarching goals and objectives.
• Define and communicate the digital deposit strategy, objectives, and goals, with strong emphasis on reducing the cost of funds.
• Collaborate with internal stakeholders to prioritize initiatives, optimize the product(s) roadmap and customer experience, and enhance funding cost-effectiveness.

Requirements

• 10 years of hands-on experience in product management, digital products, FinTech, corporate strategy, eCommerce, and/or digital sales preferably in Financial Services and/or Start-up.
• 5 years of experience in digital marketing / acquisition campaigns in banking or fintech.
• Experience in working and leading cross-functionally with stakeholders, including users, developers, business leaders, and executives.
• Strong understanding of Retail and Business banking.
• Expertise in digital marketing tools and platforms, including Google Ads, social media advertising, Google Analytics.
• Analytical mindset with the ability to interpret data and derive actionable insights.
• Strong data analytics skills related to deposit product performance and customer behavior analysis.
• Knowledge of regulatory requirements in banking and financial services advertising.
• Demonstrated thought leadership in the digital space.
• Successful track record in developing and implementing a digital channel road map and digital acquisition campaigns.
• Strong communication and written presentation skills with experience effectively communicating with diverse audiences.

Nice to Have

• Bachelor's Degree in Arts/Sciences (BA/BS) in a related field

Qualifications

• Bachelor's degree (preferred but not required)

Benefits & Perks

• Health savings account
• 401(k) with 4% match
• Maternity and parental leaves
• Wellness discounts
• Healthcare premium sharing
• Employer funding in HSA account