Digital Marketing Manager

Informa

Norcross, GA

Full Time

Mid Level

about 2 months ago

Job Description

About the Role

Informa Connect is the powerhouse behind some of the most impactful events and media platforms in the MICE industry. Our Events, Travel, Sports division fuels connections, innovation, and growth across the meetings, incentives, conferences, and exhibitions space. We’re looking for a Digital Marketing Manager to play a central role in driving brand awareness, audience development, and lead generation across our portfolio. If you’re a data-driven marketer with a passion for SEO, email marketing, audience growth, and Martech, this is your opportunity to make an impact while working alongside a fun, energetic team in a fast-paced global company.

Key Responsibilities

Oversee and implement an SEO strategy that drives organic traffic and audience growth.
Manage Salesforce and Salesforce Marketing Cloud automations to optimize email performance and audience engagement.
Work closely with brand teams to grow and nurture our audience database.
Track and analyze key performance metrics using Google Analytics and other Martech tools to provide data-backed insights and recommendations.
Ensure our marketing technology ecosystem is running efficiently and supporting our lead generation and audience development goals.
Partner with brand marketing leads to enhance digital marketing efforts, provide strategic insights, and optimize campaigns.

Requirements

Experience in digital marketing with a focus on SEO, email marketing, and audience development.
Proficiency with Salesforce Marketing Cloud and automation tools.
Strong analytical skills with experience using Google Analytics and Martech tools.
Ability to collaborate cross-functionally with brand marketing teams.
Data-driven mindset with a focus on effective, scalable marketing efforts.