Digital Marketing Manager

About the Role

Key Responsibilities

• Craft, implement, and monitor digital marketing strategies for designated business lines to drive online activation, engagement, and cross-selling opportunities.
• Collaborate with internal teams and external agencies to create, deploy, and track digital assets and campaigns across multiple channels including SEO/SEM, digital display, paid social, and remarketing.
• Manage, mentor, and develop Digital Marketing Associate(s) and coordinate cross-organizational team efforts to ensure strategic alignment.
• Partner with the Research & Segmentation Manager to identify research opportunities and analyze consumer data, online trends, and digital analytics.
• Analyze and report on digital campaign performance, providing insights and optimization recommendations during governance meetings and leadership updates.
• Ensure all digital marketing campaigns comply with banking regulations and work with legal, compliance, and risk teams for proper documentation and approvals.
• Coordinate digital media buys, vendor relationships, and negotiations, including research and due diligence.
• Oversee planning, strategy, and execution of digital campaigns related to the bank’s digital products and services.
• Support new product development, product enhancements, and go-to-market strategies through digital channels.
• Address digital challenges and opportunities proactively, contributing to continuous improvement and innovation.

Requirements

• Bachelor's degree or higher with 7 to 10 years of progressive digital marketing experience.
• Strong knowledge of digital advertising channels including paid search, display, email marketing, social media, and digital media buying.
• Hands-on experience with campaign performance analysis, data reporting, and deriving actionable insights.
• Proficiency with digital analytics tools such as Google Analytics and Tableau, and campaign management systems like Salesforce Marketing Cloud.
• Experience with Google Ads, email management systems (SendGrid, Constant Contact), and website CMS platforms.
• Excellent program and project management skills with attention to detail and organizational ability.
• Strong interpersonal, verbal, and written communication skills.
• Ability to work independently, manage multiple projects, and lead cross-functional teams.
• Experience managing budgets and vendor relationships.
• Knowledge of banking regulations related to digital advertising is a plus.

Nice to Have

• Experience with financial services and digital banking tools.
• Understanding of customer lifecycle management and segmentation.
• Experience in regulated industries.

Qualifications

• Bachelor's degree or higher.
• 7 to 10 years of digital marketing experience.

Benefits & Perks

• Hybrid work environment in Waltham, Massachusetts.
• Opportunity to work with a reputable, community-focused bank with over $7 billion in assets.
• Being part of a company committed to diversity, inclusion, and community impact.
• Potential for professional growth within a full-service banking institution.