Digital Marketing Manager

About the Role

Key Responsibilities

• Develop, implement, and optimize comprehensive digital marketing strategies to support company goals and campaigns.
• Lead cross-channel initiatives including paid media (search, display, social), SEO/SEM, email marketing, and content marketing.
• Oversee the company's social media strategy to ensure a consistent, engaging, and brand-aligned presence across platforms.
• Partner with content creators, designers, and videographers to develop impactful digital assets tailored for web, email, and social channels.
• Analyze digital campaign performance, provide insights, and recommend data-driven optimizations to maximize ROI.
• Collaborate with internal teams (creative, content, and sales) to ensure unified messaging and strong brand alignment.
• Serve as a strategic partner to agents by developing tailored digital marketing strategies and providing hands-on support in campaign execution.
• Stay ahead of industry trends, emerging technologies, and platform updates to keep strategies innovative and competitive.
• Oversee marketing automation, CRM integration, and customer journey mapping to drive personalized engagement.
• Manage digital advertising budgets and ensure campaigns deliver within cost and performance parameters.
• Present strategic recommendations, performance reports, and insights to leadership and stakeholders.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 5+ years of experience in digital marketing strategy, preferably in a fast-paced or agency environment.
• Proven expertise in social media management, Google Ads, Meta Business Suite, SEO tools and marketing automation platforms.
• Strong understanding of UX/UI principles and best practices.
• Analytical skills with proficiency in Google Analytics and data visualization tools.
• Excellent communication and presentation skills, with the ability to influence stakeholders at all levels.
• Highly organized with strong project management skills and attention to detail.
• Creative thinker with the ability to balance big-picture strategy and day-to-day execution.

Nice to Have

• Experience with data visualization software proficiency.
• Knowledge of data integration and data management.
• Experience with email marketing campaigns.
• Familiarity with brand messaging and user journey mapping.
• Experience with paid search marketing and PPC advertising.
• Knowledge of marketing collateral creation.
• Experience with campaign performance reporting and ROI analysis.
• Familiarity with CRM systems and marketing automation tools.

Qualifications

• Bachelor of Marketing or related degree.
• 5+ years of experience in digital marketing strategy.

Benefits & Perks

• Competitive salary and performance-based incentives.
• Health, dental, and vision benefits.
• Professional development opportunities.
• Collaborative, innovative, and supportive team environment.
• Opportunity to make a direct impact on brand growth and market presence.