Digital Marketing Manager

About the Role

Key Responsibilities

• Develop and implement a comprehensive digital marketing strategy aligned with organizational goals.
• Oversee all aspects of SEO, SEM, and digital advertising campaigns, ensuring consistent messaging and optimal performance.
• Plan, execute, and optimize paid search campaigns with a primary focus on acquiring new patients.
• Manage budgets, bidding strategies, and A/B testing across various platforms to maximize ROI.
• Create and manage overall SEO strategy, including keyword research, link building, and content optimization.
• Collaborate with content and web teams to ensure all best practices are implemented and maintained.
• Oversee website updates to ensure content is accurate, timely, and optimized for search engines and user experience.
• Collaborate with web developers to enhance website functionality, mobile responsiveness, and overall site performance.
• Track, analyze, and report on key performance indicators (KPIs) to assess campaign performance, identify opportunities, and manage the digital marketing budget.
• Translate complex data into clear, actionable insights for key stakeholders and management.

Requirements

• Bachelor's degree in Marketing, Digital Media, Business, or a related field.
• A minimum of 5+ years of direct experience in SEO and SEM management.
• Deep knowledge of Google Ads, Meta Ads, and other digital advertising platforms (Display, Video, Retargeting).
• Strong technical skills with SEO tools, analytics platforms (e.g., Google Analytics), and tag management.
• Experience in healthcare marketing with a solid understanding of HIPAA compliance.
• Proficiency with Microsoft Office, Google Suite, and web content management systems.
• Excellent analytical, problem-solving, and project management skills with a data-driven mindset.
• Ability to communicate complex digital concepts clearly and effectively to a variety of audiences.

Nice to Have

• A Master's degree in a related field.

Qualifications

• Bachelor's degree in Marketing, Digital Media, Business, or a related field.
• A minimum of 5+ years of direct experience in SEO and SEM management.