Digital Marketing Manager

Fci Residential Corporation

Boca Raton, FL

Full Time

Mid Level

50k-66k

about 1 month ago

Job Description

About the Role

The Digital Marketing Manager at FCI Residential is responsible for developing, implementing, and managing a comprehensive digital marketing strategy that aligns with the company's business objectives. This role combines a creative approach with a strong understanding of data analytics and emerging technologies, particularly AI tools. The manager will focus on producing high-quality, engaging content and campaigns across various digital platforms to drive brand awareness, audience engagement, and lead generation. Additionally, the Digital Marketing Manager will play a pivotal role in showcasing communities, engaging residents, and supporting leasing goals to enhance overall resident experience within the company's multifamily residential developments in Florida.

Key Responsibilities

Develop and execute a cohesive digital marketing plan, including content creation, social media, SEO, and paid advertising, aligned with business and occupancy goals.
Leverage AI-powered tools (e.g., ChatGPT, Canva AI, Gemini, Blaze) for ideation, copywriting, image/video creation, and trend analysis to improve efficiency and relevance.
Manage a comprehensive content calendar ensuring timely, consistent, and on-brand messaging.
Monitor industry trends, competitive activity, and emerging technologies to maintain a competitive advantage for all FCI Properties.
Oversee content creation, scheduling, and optimization for Facebook, Instagram, LinkedIn, YouTube, and community-specific platforms.
Engage with audiences by responding to inquiries, comments, and reviews promptly and professionally.
Build partnerships with influencers and community organizations to extend reach and generate user-generated content.
Manage online reputation by monitoring and responding to reviews across platforms like Google, Apartments.com, Yelp, and others.
Track KPIs such as engagement, conversion rates, lead generation, and occupancy impact, and optimize campaigns accordingly.
Partner with property managers, leasing teams, sales, and customer service to ensure campaigns align with community value propositions.
Provide training and guidance on social media best practices, compliance, and emerging digital tools.

Requirements

Bachelor's degree in Marketing, Communications, or related field preferred.
Minimum of 2-3 years in digital marketing or social media management, preferably within property management, multifamily housing, or real estate.
Hands-on experience with paid advertising campaigns.
Proficiency in major social media platforms, digital ad management, and web analytics tools (e.g., Google Analytics, Meta Business Suite).
Experience integrating AI tools into marketing workflows strongly preferred.
Strong written and verbal communication skills.
Analytical mindset with the ability to interpret performance data and adjust strategies accordingly.
Ability to manage multiple projects and deadlines in a fast-paced environment.
Self-motivated and adaptable to evolving marketing trends and technologies.