Digital Marketing Manager

About the Role

Key Responsibilities

• Develop and oversee the execution of the digital marketing roadmap and strategies.
• Manage daily operations and optimization of paid media, email/SMS, organic social media, and website/app content and conversions.
• Work with the Director to develop a strategic digital roadmap and oversee implementation to increase brand awareness, engagement, and conversions.
• Drive digital marketing efforts for both national and local markets and support franchise development across all digital channels.
• Establish digital marketing priorities, set campaign objectives, budgets, and KPIs, and optimize web and app strategies based on performance data.
• Collaborate with IT teams to align digital development with marketing goals.
• Conduct market research and competitor analysis to inform digital marketing strategies.
• Create content guidelines to ensure uniform brand messaging across digital channels.
• Track campaign analytics, analyze data, and translate insights into actionable improvements.
• Prepare and present reports on campaign performance, online traffic, and behavior trends.

Requirements

• Bachelor's degree in Business Administration, Marketing, or a related discipline.
• 5+ years of digital marketing experience in a leadership role overseeing strategic digital marketing plans.
• Experience with content development, media management, paid search, email, SMS, and performance marketing.
• Knowledge of search, social, and programmatic advertising platforms.
• Strong analytical skills, technical knowledge, and attention to detail.
• Ability to communicate clearly with vendors and internal teams.
• Experience forecasting trends and identifying challenges in digital marketing.
• Demonstrated experience with lead generation campaigns using SEO, SEM, social media, and CRO tactics.
• Strong SEO, SEM, and content marketing skills, including planning and executing organic search campaigns.
• Digital marketing certifications and experience preferred.
• Franchise experience is a plus.

Nice to Have

• Digital Marketing Certifications.
• Experience with lead generation campaigns leveraging SEO, SEM, social media, and CRO tactics.

Qualifications

• Bachelor's degree in Business Administration, Marketing or similar discipline.
• 5+ years of digital marketing leadership experience.

Benefits & Perks

• Medical, Dental, Vision, and Prescription Drug coverage with Flexible Spending Accounts and Wellness Programs.
• 401(k) with generous company match.
• Paid Time Off and 8 paid holidays (PTO increases with tenure).
• 100% employer-paid Life Insurance and Long-Term Disability Insurance.
• Paid Parental Leave.
• Fully funded Tuition Education Programs.
• Employee Stock Purchase Plan.
• Excellent career advancement and training opportunities.
• Employee Discounts.