Digital Marketing Manager

24 Seven Talent Ca

Port Washington, NY

Full Time

Senior

110k-150k

16 days ago

Job Description

About the Role

A fast-growing beauty and personal care brand is looking for a strategic, detail-oriented Acquisition & Performance Marketing Manager to join its expanding eCommerce team. This role is central to driving brand visibility, engagement, and customer conversion across digital and select offline channels—all in service of a mission centered on creativity, self-expression, and product innovation in the nail care space. In this role, you'll lead the planning and hands-on execution of full-funnel media efforts—from campaign brief through launch, performance analysis, and ongoing optimization. Acting as the in-house performance media lead, you'll ensure all paid marketing initiatives reflect the brand's voice and hit KPIs. You'll work cross-functionally with internal teams (creative, brand, eCommerce) and external partners (media vendors and agencies) to deliver high-performing campaigns.

Key Responsibilities

Own strategy and execution for customer acquisition and paid media campaigns across a range of platforms including paid search, social, display, video, programmatic, affiliate, mobile, and CTV.
Launch and scale media plans for new product collections and hero SKUs, ensuring consistency across paid channels, organic content, and social commerce.
Lead the creative process for paid media, including brief writing, asset development, messaging guidance, and A/B testing.
Continuously optimize performance marketing efforts by testing creative, audience targeting, and channel mix to improve key metrics such as CAC, ROAS, and new customer volume.
Partner with analytics and web teams to refine conversion paths, ensure pixel tracking is accurate, and drive efficiency—especially in emerging social commerce platforms (e.g., TikTok Shop, Instagram Shop).
Analyze results, synthesize key learnings, and report campaign performance with actionable insights and clear recommendations.
Stay current with trends in digital media, consumer behavior, and the beauty space to inform strategies and maximize impact.

Requirements

Experience managing customer acquisition and paid media campaigns across multiple digital platforms including paid search, social, display, video, and programmatic.
Ability to develop and execute media plans for new product launches and ensure cross-channel consistency.
Strong creative skills for briefing, asset development, and messaging guidance, with experience in A/B testing.
Proficiency in performance optimization through testing and data analysis to improve KPIs such as CAC, ROAS, and customer volume.
Experience working with analytics and web teams to optimize conversion paths and ensure accurate pixel tracking.
Knowledge of emerging social commerce platforms like TikTok Shop and Instagram Shop.
Ability to analyze campaign results, synthesize insights, and communicate performance clearly.

Nice to Have

Experience in the beauty or personal care industry.
Familiarity with social media trends and consumer behavior in the beauty space.
Knowledge of digital media trends and innovative marketing strategies.

Qualifications

Not explicitly specified in the description.

Benefits & Perks

Not specified in the description.

Working at 24 Seven Talent Ca

The company values creativity, self-expression, and product innovation, fostering a dynamic environment focused on growth and impactful marketing in the beauty industry.

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