Manager, Paid Media, W&I

About the Role

Key Responsibilities

• Create an effective strategic framework across paid media platforms including Meta, Google Search, DV360, LinkedIn, X, Reddit and Snapchat.
• Optimize media strategies to improve performance and ensure the KPI goals are met.
• Manage a $5M+ annual media budget to increase audience reach, maximize acquisition volume and deliver on CPO goals.
• Be hands on in-platform - QA'ing campaign builds, optimizing targeting strategy, and monitoring performance.
• Manage and monitor ongoing campaigns, working with internal teams to ensure that campaign goals are met - and remaining agile to respond to real-time performance.
• Find ways to use media, creative and content to deepen our relationship with our audiences, to drive subscriptions, grow our digital channel footprint, and leverage all organic marketing efforts to reach users in meaningful and engaging ways.
• Actively report, track and optimize performance of paid media campaigns. Make recommendations and provide updates to the Marketing Team.
• Stay ahead of industry trends, platform updates, and emerging technologies to keep our media strategies at the forefront.

Requirements

• 5-7 years experience in paid media.
• Prove experience identifying meaningful, actionable insights within past successful paid media campaigns.
• Hands-on experience with developing and reporting on metrics and KPIs for business goals, process improvement projects, and campaign management.
• In-depth experience with G-suite tech stack (GA4, DV360, CM360, SA360).
• Self-starter with a proactive mindset, capable of seeking out and building the necessary relationships throughout the league to achieve success.
• Exceptional analytical skills with a proven ability to interpret complex data and translate insights into actionable strategies.
• Detail-oriented, highly organized, and comfortable managing multiple priorities in a fast-paced environment.
• A bachelor's degree in marketing or business administration is preferred.

Nice to Have

• Experience with developing and reporting on metrics and KPIs for business goals, process improvement projects, and campaign management.

Qualifications

• A bachelor's degree in marketing or business administration (preferred).

Benefits & Perks

• Comprehensive Healthcare Plans
• Paid Time Off
• Retirement Plans
• Comprehensive Insurance Plans
• Lifestyle programs & Wellness Resources
• Education Benefits
• Family Care Benefits & Caregiving Support
• Commuter Transit Program
• Subscription Discounts
• Employee Referral Program