Performance Marketing Director

About the Role

Key Responsibilities

• Develop and lead performance-driven paid media strategies that deliver business outcomes, not just media metrics
• Leverage core media platforms (Google, Bing, Programmatic, Social) to plan, buy, and optimize campaigns, favoring tech-enabled, platform-driven execution over manual processes
• Actively participate in sales pitches, lead client conversations, and build media models that map directly to business goals and revenue growth
• Manage media to achieve clear ROI and customer acquisition cost (CAC) targets, not just CPMs and CTRs
• Build strong client relationships and provide strategic guidance at both the channel and business levels
• Collaborate across disciplines within the agency to integrate media with creative, data, and broader marketing strategy
• Recruit, train, and lead internal teams while establishing best practices and workflows for scale

Requirements

• 7-10 years of experience in performance media, ideally at a media agency, entertainment company, or brand with in-house paid media teams
• Recent experience working at an advertising agency, with a strong understanding of agency operations, client management, and cross-functional collaboration
• Proven track record of managing 4- to 7-figure media budgets with accountability to ROI and sales outcomes
• Previous management of direct reports and leadership of cross-functional teams
• Demonstrated success using platforms and technology to execute, optimize, and scale paid media with hands-on experience
• Comfort in sales environments: crafting proposals, presenting strategies, and helping close new business

Nice to Have

• Experience working at a media agency, entertainment company, or brand with in-house paid media teams
• Hands-on experience with platforms and technology for paid media execution and optimization

Qualifications

• Experience managing media budgets of 4- to 7-figures
• Strong understanding of paid media platforms (Google, Bing, Programmatic, Social)
• Proven leadership experience with direct reports and cross-functional teams

Benefits & Perks

• Medical, Dental, Vision, and Voluntary benefits
• Generous PTO
• Paid parental leave (following 12 months of continuous employment)
• 401K Match
• $200 event reimbursement
• Udemy Business, a world-class learning and development platform