Digital Marketing Manager - Custom Smart Home / Power

About the Role

Key Responsibilities

• Manage updates to Savant.com ensuring content is engaging, accurate, and on brand.
• Build and maintain lead generation processes and operational execution.
• Lead sponsorship activities at Savant show homes to maximize ROI.
• Analyze influencer marketing opportunities, negotiate terms, and execute deliverables.
• Manage Savant product content on distributor and third-party websites, ensuring accurate specs and pricing.
• Create marketing plans for Savant products targeting current homeowners via digital channels such as email and Savant Home Manager.
• Partner with internal creative team to develop engaging, on-brand content including graphics, promotional emails, and web content.
• Ensure brand consistency across all digital platforms in messaging, voice, and visuals.
• Collaborate with the marketing team on digital initiatives aimed at the Savant dealer community, including store, technical info, education, and customer service.
• Leverage analytical skills to gather business and user insights and measure marketing impact such as leads, awareness, and traffic.
• Plan, write, and schedule social media content for Savant Pro and Power, managing content calendars.
• Manage official social media accounts across platforms like Instagram, Facebook, LinkedIn, X (Twitter), Pinterest, TikTok, and YouTube.
• Monitor daily activity, engage with audiences, and build community across platforms.
• Partner with dealers and installers to highlight projects and best practices.
• Track and report on performance metrics, audience insights, and competitor analysis.
• Lead and collaborate with outside agencies, partners, and customers.
• Repurpose long-form content into social-friendly formats.
• Develop timely content that capitalizes on news and industry trends.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• 3+ years of professional experience managing social media for a brand, preferably in consumer electronics, tech, or home lifestyle.
• Strong writing, editing, and storytelling skills.
• Proficiency in social media management tools (e.g., Sprout Social, Hootsuite, Later).
• Ability to connect business needs, timely messages, and social trends.
• Understanding of digital content best practices.
• Ability to manage multiple projects simultaneously and deliver on time and on budget.
• Highly organized, creative thinker with strong attention to detail and time management.
• Ability to work independently and collaboratively across teams.
• Passion for innovation, smart home technology, and consumer electronics is a plus.

Nice to Have

• Passion for innovation, smart home technology, and consumer electronics.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.

Benefits & Perks

• Salary range of $80,000 - $100,000, determined by factors including location, education, experience, and skills.
• Full benefits including medical/dental insurance, vision plan, pet insurance, FSA/HSA, 12 paid holidays, permissive time off policy, and 401k plan with employer match.