Digital Marketing Manager Digital Marketing Manager

About the Role

Key Responsibilities

• Create and publish on-brand content including posts, stories, Reels, short-form videos, imagery, email, and digital ads in collaboration with editorial, design, and author teams.
• Moderate comments and DMs in real-time, foster engagement, liaise with influencers and authors, and uphold outstanding customer interaction.
• Plan, execute, and optimize paid campaigns across platforms such as Meta, TikTok, Google, and email, including tracking budgets, A/B testing, ROI, CTR, and conversion rates.
• Monitor KPIs like growth, reach, and engagement; create monthly reports with insights, optimization recommendations, and executive summaries.
• Apply SEO best practices to social and digital content; partner with web teams to improve landing page performance and digital assets, maximizing metadata and keyword research.
• Collaborate on photoshoots, produce original photography, motion graphics, videos, lifestyle visuals, and create graphic assets using Canva and Adobe Suite.
• Stay ahead of platform algorithm shifts, features, tools, and trends; recommend and test new tactics.
• Coordinate with internal and external stakeholders to execute campaigns; manage freelance contracts, invoicing, and documentation.

Requirements

• Bachelor's Degree and 5+ years of experience in social media or digital marketing roles.
• Proven track record of driving engagement and managing paid campaigns.
• Deep knowledge of Meta and TikTok ad platforms, Hootsuite or related tools for Meta/Instagram business account management.
• Strong fluency in Canva and Adobe Creative Suite; photography or video experience is a plus.
• Experience with SEO and analytics tools such as Google Analytics and Sprout.
• Ability to analyze data, derive insights, and refine content and campaign strategies.
• Excellent writing and editing skills, strong visual storytelling capabilities, and high attention to detail.
• Proven project management skills, ability to manage multiple initiatives under tight deadlines, and improve workflow efficiencies.
• Self-motivated, collaborative, strategic thinker with enthusiasm for books and storytelling.

Nice to Have

• Photography or video production experience.

Qualifications

• Educational background with a Bachelor's Degree.

Benefits & Perks

• Medical, dental, and vision insurance.
• Life insurance, short-term and long-term disability coverage.
• Accidental death and dismemberment, critical illness, hospital indemnity, long-term care, and health and dependent care FSA.
• Commuter benefit plan, employee assistance program, tuition reimbursement, travel assistance.
• 401(k) retirement plan, discretionary bonus program.
• PTO including 15 vacation days, 3 personal days, 10 holidays, and generous sick leave.
• Group discounts on auto and home insurance and legal services.