Digital Marketing Manager - Hybrid

About the Role

Key Responsibilities

• Collaborate closely with marketing stakeholders of each brand and the corporate marketing department to achieve marketing goals.
• Create and implement processes for website rebuilds, website optimization, and SEO.
• Ensure correct integration of forms into email marketing platforms and manage digital analytics.
• Manage paid digital campaigns and report on their performance.
• Manage online presence across all channels including web listings, social media, websites, and display advertising.
• Maintain and update contact databases via automation.
• Set up and automate email campaigns based on Business Development needs.
• Respond to field requests for social posts and targeted email communications.
• Ensure top page rankings for brands through SEO management.
• Build and execute social media strategies.
• Manage content for digital campaigns, including writing blogs.
• Collaborate with technology vendors and agencies to identify new opportunities.
• Support eCommerce initiatives.
• Work with the digital team to leverage efforts across brands.
• Support other duties and projects as assigned.

Requirements

• Bachelor's degree preferred; high school diploma or equivalent with significant experience will be considered.
• Five or more years of experience designing, executing, measuring, and optimizing digital programs.
• Hands-on experience analyzing and implementing SEO on diverse CMS platforms using tools like Ahrefs, SEMrush, and Google Search Console.
• Experience creating Google Data Studio dashboards.
• Experience creating paid advertising campaigns and knowledge of UTM parameters and Google Analytics.
• Hands-on experience developing websites using CMS platforms such as EpiServer, WordPress, Magento, or others, with medium coding knowledge.
• Good interpersonal communication skills and ability to cultivate strong relationships.
• Excellent organizational, planning, troubleshooting, and multi-tasking skills.
• Creative, open-minded, and enthusiastic about new solutions.
• Ability to work in a fast-paced environment while managing multiple projects.
• Knowledge of Google Tag Manager, including tag implementation, triggering, and custom event tracking.
• Knowledge of email platform software to link website forms and email properties for lead capture.
• Desired certifications include Google Analytics and Google Ads.
• Strong understanding of website fundamentals, functionality, and purpose.

Nice to Have

• Certifications in Google Analytics and Google Ads.

Qualifications

• Bachelor's Degree (preferred) or high school diploma with significant experience
• Five or more years of relevant digital marketing experience

Benefits & Perks

• Weekly Pay
• Day One 401(k) Plan participation with Generous Company Match
• Generous Paid Time Off, Holidays, Birthday, and Floating Holidays
• Paid Parental Leave
• Medical, Dental, and Vision Benefits
• Employee Referral Bonus Program