DIGITAL MARKETING MANAGER - WANF

Gray TV

Atlanta, GA

Full Time

Senior

11 days ago

Job Description

About the Role

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes top-rated television stations, digital media properties, video production companies, and studio facilities. Gray Digital Media Atlanta (GDM Atlanta) is Gray Media's flagship media operation in the Atlanta market, offering multiplatform advertising solutions and serving the Atlanta community with local news, weather, sports, and entertainment through Atlanta News First (WANF), Peachtree TV Atlanta's CW (WPCH), and Peachtree Sports Network (PSN).

Key Responsibilities

Work with the Creative Services Director, CSVS team, News Digital Content Manager, and Local Sales Managers on social and digital campaigns.
Grow skillsets and manage schedules of other Digital-focused Creative Producers.
Develop strategies for content and maintain a daily/weekly content calendar.
Manage 5 different brands across multiple social media accounts.
Measure analytics and effectiveness of campaigns.
Create highly engaging content on social media that earns new followers, collaborates with partner brands, and clients.
Write engaging headlines, social copy, and scripts that fit our brands.
Coach talent and develop content plans for journalists and on-air personalities.
Manage paid social and digital campaigns.
Perform other duties as assigned.

Requirements

Bachelor's Degree in Marketing, Advertising, Communications, Film/Video, Journalism, or other related field preferred.
Submit demo reel and/or creative examples.
Excellent writing and communication skills.
Experience with video, photography, lighting, and audio pre/post production.
Experience with Adobe Creative Cloud, especially Premiere and After Effects.
Skilled with Canva and other social-first applications that establish and lock in brand guidelines.
Strong understanding of marketing and advertising philosophy and techniques.
Outgoing personality, positive attitude, and a great collaborator with staff and clients.
A self-starter who can take a project from concept to completion.
Able to lift and carry a camera, tripod, and production equipment up to 50 pounds.
Clean driving record.

Nice to Have

Experience with broadcast news environment.
AP Writing Skill and Publishing Software (ARC, WordPress, etc.) experience.
Experience with Wide Orbit or other campaign scheduling and booking software.
Experience in Graphic Design.

Qualifications

Bachelor's Degree in a related field (preferred).

Benefits & Perks

Not explicitly specified in the description.

Working at Gray TV

Gray Media provides equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, national origin, age, disability, or genetics. The company emphasizes a nondiscriminatory workplace, prohibits harassment, and encourages vaccination against COVID-19. Gray Media values diversity, inclusion, and a positive work environment.

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