Digital Marketing ManagerNew Draper, UT (Hybrid)

1-800 Contacts

Draper, UT

Full Time

Senior

15 days ago

Job Description

About the Role

The Digital Marketing Manager - Personalization at 1-800 Contacts leads the strategy and execution of data-driven personalization efforts. The role involves identifying and activating customer data to inform predictive models and deliver tailored messaging across channels. The position focuses on enhancing customer data within marketing automation platforms to drive retention, cross-sell, and personalization, collaborating with product, marketing operations, and data engineering teams to improve the customer journey.

Key Responsibilities

Identify opportunities to leverage customer data—including zero-party data, behavioral and engagement data, customer consumption signals, and customer support interaction data—to execute personalization strategies and inform predictive models
Develop and execute a roadmap to enhance customer data within our CDP and marketing automation platforms to drive retention, cross-sell, and personalization
Organize and prioritize work queues across product, marketing operations, and data engineering teams to execute the personalization roadmap
Partner with data engineering and other marketers to supply reinforcement learning models with data to drive better outcomes
Identify and unlock opportunities to build a more personalized customer journey and expand personalization capabilities across marketing channels and storefronts

Requirements

5+ years in digital marketing with a strong emphasis on personalization
3+ years leading cross-functional, collaborative projects to improve customer experiences using first- and zero-party data
Experience with machine learning and predictive models strongly preferred
Deep experience with marketing automation platforms and analytics tools
Sharp attention to detail and a passion for building thoughtful, customer-first strategies
Strong collaborative mindset with a desire to partner across teams and functions
Innovative spirit and a bias for action—you see what's possible and make it happen

Nice to Have

Experience with machine learning and predictive models

Benefits & Perks

Free eye exams for your entire family
Deep discounts on lenses, glasses, and other services
Amazing healthcare coverage
401(k) match
Flexible PTO
Tuition reimbursement program
In-house restaurant with highly discounted meals (Steak dinner under $6)
Free snacks, ice cream, and drinks every day
Full onsite gym

Working at 1-800 Contacts

SeekWell maintains the legendary, award-winning culture 1-800 Contacts started almost 30 years ago and continues to develop innovative, pioneering products and businesses that make consumers cheer and optometrists squirm. The company values diversity, inclusion, and a customer-first approach, fostering an environment of innovation, collaboration, and action.

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