Digital Marketing Principal

About the Role

Key Responsibilities

• Develops strategic planning for market analysis, product analysis, product trends, revenue performance and customer experience management.
• Works in a leadership capacity with technology experts on digital product/technology development.
• Leads and contributes to development of product specifications, requirements and implementation.
• May participate in test planning measurement and other analytical functions.
• Provides support through demo instruction, tool development and functional demonstrations.
• Maintains expertise on products and technologies through training and research and uses that training to drive and/or implement best practices and foster continuous improvement.
• Performs other duties as assigned.

Requirements

• Master's Degree or equivalent experience in marketing, finance, computer science, engineering or related business discipline.
• Five (5) years experience in a digital marketing or digital product management environment or demonstrated knowledge gained through coursework or work experience in digital product management, and technology support.
• Strong ability to understand business and customer needs, customer/user experience management, product analysis and technology capabilities.
• Technical acumen.
• Strong collaboration, communications and analytical skills.

Nice to Have

• Deep understanding of RESTful API design principles, developer workflows, and the API lifecycle.
• Experience with enterprise-grade API management systems (e.g., Apigee, Kong, Broadcom, Azure API Management).
• Strong cross-functional leadership skills; able to influence without authority across architecture, engineering, & security teams.
• Proven ability to drive strategy & execution in complex technical environments, balancing business outcomes with developer needs.

Qualifications

• Master's Degree or equivalent experience in relevant fields.

Benefits & Perks

• Health, vision and dental insurance.
• Retirement benefits.
• Tuition reimbursement.