Digital Marketing Senior Specialist

Catalent Pharma Solutions

Bridgewater, NJ

Full Time

Senior

84k-128k

about 1 month ago

Job Description

About the Role

The Digital Marketing Senior Specialist will play a key role in executing and optimizing Catalent's digital marketing initiatives to drive customer engagement and business growth. Reporting to the Associate Director, Omnichannel Marketing, this position collaborates closely with Omnichannel Marketing Managers and external digital marketing agencies to deliver impactful, data-driven campaigns. This role requires expertise in digital marketing strategies, meticulous attention to detail, and strong analytical capabilities to ensure campaigns deliver measurable results.

Key Responsibilities

Digital Campaign Management: Co-develop and implement comprehensive digital marketing strategies that align with Catalent's business objectives across Pharma, Biologics, and Consumer Health segments.
Agency Collaboration: Provide detailed and clear briefs to digital marketing agencies to ensure alignment with campaign goals.
Content and Asset Development: Partner with internal teams and external agency to develop compelling digital assets, including landing pages, email templates, and promotional content.
Performance Tracking and Analysis: Collaborate with digital marketing agency and marketing to monitor key performance indicators (KPIs) such as traffic, engagement, leads, and conversion rates.
Innovation and Best Practices: Stay informed about industry trends, emerging technologies, and digital marketing best practices.
Other duties as assigned.

Requirements

Bachelor's degree in Marketing, Digital Communications, Business, or a related field.
Minimum 5 years of experience, including oversight of digital marketing agencies and strategic campaign leadership.

Qualifications

Experience in digital marketing strategies and campaign management
Proficiency with digital tools and platforms
Strong analytical capabilities

Benefits & Perks

Competitive Medical, Dental, Vision and 401K
19 days PTO & 8 paid holidays
Join a high growth and fast paced organization with a people focused culture
Global exposure, defined career path and annual performance review and feedback process

Working at Catalent Pharma Solutions

Join a high growth and fast paced organization with a people focused culture. Catalent offers rewarding opportunities to further your career, working directly with pharma, biopharma, and consumer health companies of all sizes to advance new medicines from early development to market. The company emphasizes meaningful work, personal initiative, and a dynamic pace.

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