Digital Marketing Specialist

About the Role

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies across multiple channels including SEO, SEM, email marketing, and social media.
• Conduct keyword research and utilize SEO tools to enhance website visibility and drive organic traffic.
• Optimize conversion rates through A/B testing, landing page optimization, and performance marketing techniques.
• Manage social media accounts, creating engaging content that aligns with brand messaging and drives audience interaction.
• Utilize Google Ads and Facebook Advertising to create targeted ad campaigns that meet business objectives.
• Analyze website traffic using Google Analytics to track performance metrics and adjust strategies accordingly.
• Collaborate with design teams to create visually appealing graphics using Adobe Creative Suite and Adobe Photoshop for various marketing materials.
• Maintain content management systems (CMS) such as WordPress to ensure website content is up-to-date and optimized for search engines.
• Develop compelling copy for web pages, blogs, emails, and social media posts that resonate with target audiences.
• Stay current with industry trends, emerging technologies, and best practices in digital marketing.

Requirements

• Proven experience in digital marketing with a focus on SEO, social media marketing, email marketing, and content creation.
• Proficiency in using SEO tools, Google Ads, Google AdWords, Google Analytics, and marketing automation platforms.
• Familiarity with HTML, CSS, JavaScript, SQL, and graphic design principles is preferred.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent copywriting skills with experience in B2B marketing preferred.
• Ability to work collaboratively within a team environment while managing multiple projects simultaneously.
• Strong organizational skills and attention to detail.

Nice to Have

• Familiarity with HTML, CSS, JavaScript, SQL, and graphic design principles.

Qualifications

• Experience in digital marketing, including SEO, social media, email marketing, and content creation.

Benefits & Perks

• Pay: $20.00 per hour
• Expected hours: 30 - 40 per week
• Work Location: In person