DIGITAL MARKETING SPECIALIST

Kent International USA

Muscatine, IA

Full Time

Senior

12 days ago

Job Description

About the Role

KENT WORLDWIDE™ is a U.S. Best Managed Company seeking a creative and driven Digital Marketing Specialist to join their collaborative Nutrition team. The role involves shaping and executing digital marketing and social media strategies to fuel brand growth, attract new customers, and enhance the company's digital presence across platforms. The position is based in Muscatine, IA, and offers an opportunity to bring fresh ideas, make a real impact, and grow within a company that values innovation and excellence.

Key Responsibilities

Plan, develop strategies, and manage the division's digital marketing and advertising objectives, including annual planning, managing agency relationships, and budget allocation.
Develop and oversee all digital advertising efforts such as display advertising, social media advertising, geo-targeted marketing, SEO, and SEM.
Attract new customers through digital advertising methods, lead generation strategies, email marketing, product review management, and native advertising.
Assist consumers throughout their buying journey by creating plans that support them during critical product decision points.
Manage relationships with agencies overseeing advertising campaigns, digital marketing, social media, and product launches, monitoring KPIs and metrics.
Collaborate with internal teams, dealers, consumers, and external agencies to create digital campaigns and projects, ensuring effective execution within scope, budget, and timelines.
Create engaging content for social media platforms such as Facebook, X, Instagram, LinkedIn, and YouTube, managing content within an annual calendar.
Develop monthly social media plans including product communications, photo planning, copywriting, cause marketing, and brand loyalty strategies.
Manage website content including products, reviews, news, and blog articles, collaborating with vendors to enhance user experience.
Develop and implement metric measurement plans, establish KPI dashboards, analyze performance data, and utilize tools like Google Analytics and HubSpot to monitor campaign responses.

Requirements

Bachelor's degree in marketing, communications, or related field.
5 or more years of experience in digital strategy and/or digital marketing.
Experience managing social and digital platforms.
Experience planning, creating, and implementing digital marketing strategies.
Proven ability to lead multiple agencies, develop project briefs, and manage budgets.
Experience with Google Analytics, HubSpot, and other reporting platforms.
Excellent written and oral communication skills.
Ability to prioritize and manage multiple projects.
Ag industry experience is a plus.
Prior experience with e-commerce marketing is a plus.