Digital Marketing Specialist

About the Role

Key Responsibilities

• Develop and implement digital marketing activities, including social media, paid media, and email campaigns aligned with brand strategy and lead generation goals.
• Contribute to and execute digital marketing plans by providing analytical support for brand and top-of-funnel campaigns.
• Support the implementation of digital transformational projects and create dashboards to track KPIs and performance improvement areas.
• Analyze best practices and competitor benchmarks to guide channel performance.
• Utilize A/B testing, customer insights, and internal feedback to improve digital touchpoints.
• Manage and update websites and portals to ensure technical continuity and user engagement.
• Create, maintain, and optimize webpages, landing pages, email templates, and digital assets using content management and automation tools (e.g., WordPress, Salesforce suite).
• Coordinate external communications for digital efforts, ensuring alignment with brand standards.
• Conduct research and analyze customer segments, trends, and behavior to guide digital targeting and messaging strategies.
• Monitor campaign metrics, generate reports using tools like Google Analytics, Power BI, or similar, and share actionable insights with stakeholders.
• Explore and analyze data to identify new opportunities or refine strategies.
• Extract and visualize data (charts, dashboards, graphs) to support internal reporting and recommendations.
• Uphold brand guidelines across all digital platforms and provide guidance to stakeholders.
• Build strong working relationships with cross-functional partners, including sales, product, and corporate communications.
• Continuously develop digital skills by attending industry events, training, and staying current on emerging tools and trends.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or related field.
• Minimum of three years of hands-on digital marketing experience, preferably in the chemical or B2B industrial sector.
• Strong knowledge of digital tools and platforms: Google Ads, LinkedIn Campaign Manager, Google Analytics, SEMrush, YoastSEO, SE Ranking, SpyFu, email marketing systems, Salesforce, Salesforce Marketing Cloud, Pardot/Account Engagement.
• Experience with website content management systems: Adobe Experience Manager.
• Proficiency with Microsoft Suite and Asana.
• Outstanding verbal and written communication, presentation, interpersonal, creative thinking, consulting, and analytical skills.
• Ability to prioritize work to manage multiple projects to meet deadlines.
• Excellent problem-solving and decision-making skills.
• Candidates must have a valid driver's license.

Nice to Have

• Experience with customer insights and market research techniques.
• Knowledge of SEO tools and digital transformation projects.
• Experience with data visualization software such as Power BI.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• Minimum of three years of digital marketing experience.

Benefits & Perks

• Competitive compensation package including base pay and annual incentive.
• Robust healthcare benefits including wellness reimbursements.
• Three weeks of paid time off and ten company holidays.
• Paid parental leave.
• Education reimbursement.
• Matching 401(k) plan.