Digital Marketing Specialist

About the Role

Key Responsibilities

• Learning Exponent's complex scientific and engineering consulting business
• Understanding our client audiences and personas
• Leveraging different types of creative content for campaigns and experimenting with different types of campaigns that will increase client conversion rates
• Using marketing tech stack and optimizing tools, including HubSpot, SEMrush, Deltek VantagePoint
• Managing events in HubSpot, including creating assets such as landing pages, emails, workflows
• Managing lead nurture campaigns
• Applying innovative lead generation tactics
• Writing compelling content for web, email, and social campaigns
• Creating internal and external corporate campaigns for topics related to Life at Exponent, recruiting, and brand messaging as well as business initiatives
• Applying account-based marketing tactics and automation workflows for specific targets and industries
• Owning campaigns in LinkedIn and other digital channels
• Optimizing our LinkedIn company page and using LinkedIn features to increase brand eminence
• Keeping Exponent current when it comes to digital marketing trends and emerging technologies to drive innovation
• Synthesizing and analyzing data from HubSpot, CRM, Google Analytics, SEMrush, LinkedIn, and other applications
• Creating reports that evaluate the impact of marketing activities at both the strategy and campaign levels
• Managing paid LinkedIn campaigns and Google Ads
• Partnering with IT to integrate marketing technology tools and the company's CRM
• Optimizing Exponent's brand in LLMs and increasing search in LLMs
• Coordinating with marketing tech account representatives and administering systems
• Improving website search functionality using tools such as MeiliSearch or other semantic-based search
• Implementing and optimizing SEO strategies to improve visibility and ranking on Google
• Implementing and optimizing search strategies for website and social channels and staying current with marketing trends

Requirements

• Bachelor's degree in marketing, business, communication, journalism, English or related field
• Ability to write compelling content and use LLMs to optimize this content
• Strong data analysis and data presentation skills
• 6-8 years of marketing experience
• Experience developing and implementing strategic marketing communications plans and B2B programs
• Proficiency and experience with building Power BI dashboards
• Ability to plan, carry out and support projects with minimal supervision
• Proficiency in MS Office and PowerPoint
• Excellent reporting and Excel skills
• Ability to use HubSpot or other marketing software to build landing pages, forms, email campaigns, nurture campaigns, workflows, and schedule social media
• Understanding of HubSpot properties for reporting purposes
• Ability to create UTM codes for reporting purposes
• Experience with paid campaigns in LinkedIn and Google
• Expertise in G4, Google Tag Manager, and Looker Studio
• Proficiency in Drupal or WordPress
• Proficiency in SEMRush
• Experience using multiple LLMs to increase productivity and optimize strategy
• Understanding of how LLMs work and ingest content
• Experience with semantic based search
• Knowledge of html is a plus

Nice to Have

• Experience with paid campaigns in LinkedIn and Google
• Knowledge of html

Benefits & Perks

• Competitive benefits, as well as compensation and recognition programs
• Supportive culture and a collaborative, dynamic, multi-disciplinary work environment
• Work environment that values in-person interactions to deepen engagement and foster inclusion
• Salary range of USD $80,000.00 - USD $125,000.00 per year, dependent on experience