Digital Marketing Specialist

Kelly Services

San Antonio, TX

Contract

Mid Level

73k-83k

7 days ago

Job Description

About the Role

The Digital Marketing Specialist role at Kelly Services is a temporary contract supporting a California-based medical manufacturing company. The position involves executing digital campaigns across email, paid social, and eCommerce platforms, with an emphasis on brand consistency, regulatory compliance, and marketing precision. The role reports to the internal marketing team and collaborates closely with stakeholders and vendors, offering an opportunity to contribute to high-visibility national marketing efforts in a fast-paced, structured environment.

Key Responsibilities

Build, write, and schedule email campaigns in HubSpot, ensuring content is engaging, on-brand, and optimized for deliverability.
Launch and manage paid social campaigns on platforms like Facebook, Instagram, and LinkedIn—including ad copywriting, performance monitoring, and budget adjustments.
Collaborate with designers on visuals and video assets to support social and email campaigns.
Update product pages with revised copy, images, pricing, and promotional messaging; assist in creating banners and landing pages for campaigns and product launches.
Maintain campaign calendars, track deadlines, and support cross-channel execution.
Assist with digital analytics and reporting, surfacing insights from campaign data to inform optimization.
Ensure all marketing materials align with brand and regulatory standards, especially within a healthcare-related context.

Requirements

4+ years of experience in digital marketing, with a strong foundation in campaign execution, content creation, and performance optimization.
Proficiency in HubSpot and paid social platforms (Meta, LinkedIn), including campaign setup, targeting, and reporting.
Experience with CMS and eCommerce tools such as Magento, Drupal, or similar systems.
Strong writing and editing abilities, including email and ad copy; ability to adapt tone and messaging for different audiences.
Familiarity with SEO best practices and how they apply across digital content.
Detail-oriented with a solid understanding of regulatory and compliance standards in healthcare-related fields (medical, dental, vision).
Comfortable using AI tools to support content creation or workflow efficiency.
Capable of juggling multiple deadlines in a fast-paced environment; highly self-directed and organized.
Familiarity with analytics and reporting tools such as Google Analytics, Tableau, Excel, or Microsoft Dynamics CRM is a plus.

Nice to Have

Writing/editing portfolio may be requested.

Qualifications

Bachelor's degree preferred.

Benefits & Perks

Voluntary benefit plans including medical, dental, vision, telemedicine, term life, whole life, accident insurance, critical illness, a legal plan, and short-term disability.
Access to a retirement savings plan, service bonus and holiday pay plans (up to eight paid holidays per benefit year), and a transit spending account.
Paid sick leave under applicable state or local plan.

Working at Kelly Services

Kelly is committed to providing equal employment opportunities to all qualified employees and applicants regardless of race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or any other legally protected status. Kelly emphasizes diversity, inclusion, and affirmative action in its workforce, and supports employees through various benefits and resources. The company values work that can change and improve lives, fostering an environment where employees can learn, grow, and thrive.

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