Digital Marketing Specialist

About the Role

Key Responsibilities

• Design and implement a comprehensive digital media strategy across all platforms, with a strong focus on website redevelopment, optimization, and maintenance.
• Collaborate with web developers, designers, and other stakeholders to ensure the website reflects the brand identity and offers a seamless user experience.
• Analyze and optimize campaign performance using data analytics, reporting regularly on KPIs and adjusting as needed.
• Develop and execute a content calendar that integrates website updates, social media posts, articles, videos, and other digital media content.
• Oversee the redesign and optimization of the company website, ensuring alignment with brand goals and user needs.
• Coordinate updates, monitor site performance, and implement strategies for SEO and user engagement.
• Ensure content on the website is regularly updated, visually appealing, and functional across devices.
• Serve as the primary point of contact for our online community, fostering a welcoming and engaging atmosphere.
• Manage daily interactions with followers, responding to comments, messages, and inquiries promptly and professionally.
• Monitor conversations about the brand, identifying trends, potential crises, and opportunities for engagement.
• Engage with influencers, partners, and brand advocates to strengthen community relationships.
• Track and report on website analytics, social media performance, engagement metrics, and campaign outcomes.
• Use insights from analytics tools to inform strategy, optimize content, and improve website functionality.
• Maintain an authentic and consistent brand voice across all digital channels, including the website.
• Stay current on social media, website design, and digital marketing trends, sharing relevant insights with the team to keep the brand innovative and ahead of industry trends.

Requirements

• Bachelor's degree in marketing, Communications, Digital Media, or a related field.
• 3+ years of experience in digital media strategy, website management, social media management, or community management.
• Strong understanding of website development and management, including UX/UI principles and SEO best practices.
• Proficiency in digital marketing and analytics tools (e.g., Google Analytics, Hootsuite, Planoly, SEMrush).
• Excellent verbal and written communication skills.
• Ability to analyze data, identify trends, and make data-driven decisions.
• Experience with content creation (graphic design, basic video editing) is a plus.

Nice to Have

• Experience with content creation (graphic design, basic video editing).

Benefits & Perks

• Health insurance
• Dental insurance
• Vision insurance
• Life insurance
• Accident insurance
• Disability insurance (Short-Term & Long-Term)
• Hospital Insurance
• Critical Illness Insurance
• 401K (with employer match)
• Holiday Pay and paid time off
• Employees are only eligible for enrollment in Sunshine Bouquet's medical benefits program after their probationary period.