Digital Marketing Specialist

American Indian College Fund

Denver, CO

Full Time

Mid Level

4 days ago

Job Description

About the Role

The American Indian College Fund is the nation's largest charity supporting Native higher education for 35 years. It provides scholarships, programs, and support to American Indian and Alaska Native students, with a mission to invest in Native students and tribal college education to transform lives and communities. The organization values education as the key to success and strives to create a positive impact through holistic support, scholarships, and community engagement. It is committed to fostering a diverse, culturally rich environment that promotes Native culture and values, and has received top ratings from independent charity evaluators.

Key Responsibilities

Write emotionally and intellectually compelling copy for all digital platforms including social media, email, and web, following brand guidelines, best practices, market research, and current trends.
Develop compelling copy for email campaigns such as fundraising appeals, newsletters, advocacy emails, and student stories.
Conduct A/B testing on subject lines, body copy, and calls to action to improve open and click-through rates.
Analyze performance metrics to inform future content and optimization strategies.
Develop and execute acquisition, retention, and conversion strategies for organic and paid social media campaigns across platforms like Meta Business Suite, LinkedIn, X (Twitter), and YouTube.
Identify and engage with trending conversations in mainstream media and pop culture relevant to donors and community impact.
Moderate and respond to inquiries on social media platforms, encouraging and thanking donors, and escalating issues as needed.
Implement SEO best practices, including keyword research, on-page content optimization, and monitoring SEO metrics.
Collaborate with internal and external stakeholders to reinforce marketing strategies and drive donors through a coordinated user experience.
Contribute to overarching organizational branding concepts.

Requirements

Advanced knowledge of digital marketing, including proficiency in email, social media, and SEO best practices.
Excellent writing and communication skills with proven ability to create, proof, and edit copy accurately.
Ability to work independently and organize workload efficiently to meet changing demands.
Strong project management skills with the ability to set and meet deadlines.
Develop and leverage organizational relationships to help meet goals and outcomes.
Knowledge of HTML coding is a plus.
Proficient in Microsoft Office programs.
BA Degree.
At least 4 years of full-time marketing writing experience or equivalent.
At least 4 years of full-time experience in email/direct mail, social media, or SEO or equivalent.

Nice to Have

Knowledge of HTML coding.

Qualifications

Bachelor of Arts degree.
Minimum 4 years of full-time marketing writing experience.
Minimum 4 years of experience in email/direct mail, social media, or SEO.

Benefits & Perks

Not explicitly specified in the description.

Working at American Indian College Fund

The American Indian College Fund values storytelling, connecting with people, and creating compelling experiences across digital channels. It emphasizes independence, project management, cultural awareness, and a commitment to Native education and community support. The organization fosters a culturally rich environment that promotes Native values and community engagement.

Apply Now