Digital Marketing Specialist

About the Role

Key Responsibilities

• Support and collaborate with the Director of Communications in executing comprehensive digital marketing strategies across all platforms.
• Assist in developing and implementing SEO and SEM initiatives to improve online visibility and organic reach.
• Build and optimize Google Ads campaigns aligned with broader marketing goals.
• Coordinate with the Director to manage and grow social media accounts (Facebook, Instagram, LinkedIn, etc.) through scheduled content, follower engagement, and strategic outreach.
• Help develop and execute content strategies to increase followers and boost engagement across all social media channels.
• Analyze social media metrics and collaborate with the Director to adjust campaign tactics based on performance and audience behavior.
• Stay current on trends, hashtags, and platform features to provide insights and recommendations supporting campaign vision.
• Assist in Yelp ad management, respond to reviews, and help maintain a positive digital reputation.
• Collaborate on creating content calendars, ad copy, graphics, and digital assets.
• Contribute to performance reporting, including campaign summaries, analytics dashboards, and suggested improvements.
• Support other duties as assigned by supervisor.

Requirements

• Minimum of 2 years of hands-on digital marketing experience, with demonstrated success in supporting social media and paid digital campaigns.
• Associate/2-year degree required; Bachelor's degree in Marketing, Communications, Digital Media, or a related field preferred.
• Proven ability to assist and collaborate effectively with leadership on multi-platform digital strategies.
• Experience with social media content creation and growth strategies, including community engagement and post scheduling.
• Familiarity with executing campaigns on Google Ads and Yelp under the direction of senior marketing leadership.
• Understanding of SEO and SEM principles and experience applying them as part of a team effort.
• Excellent oral and written communication skills, including technical writing/editing and video production skills.
• Ability to work in a busy environment, multitask, and meet deadlines.
• Must be in good health, able to lift up to 40 lbs, and have adequate vision for reading and computer work.
• Willingness to work after hours and some weekends as needed.

Nice to Have

• Passion for video filming, editing, and production.
• Proficiency with video and photo editing tools, digital media formats, HTML, and digital cameras.
• Excellent social listening skills.
• Creativity and willingness to try new approaches and receive constructive feedback.
• Willingness to mentor others and demonstrate enthusiasm for continuous learning.

Qualifications

• Associate/2-year degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 2 years of digital marketing experience.

Benefits & Perks

• Competitive hourly rate of $30.72 - $39.33.
• Full-time employment.