Digital Marketing Specialist

A.O. Smith

Austin, TX

Full Time

Mid Level

9 days ago

Job Description

About the Role

The Digital Marketing Specialist at A. O. Smith Corporation will develop, execute, and optimize advertising campaigns to drive product sales, particularly on Amazon. The role requires a strategic mindset, data analysis skills, and experience managing Amazon PPC campaigns, DSP advertising, and other promotional strategies to maximize ROI. A. O. Smith is a global leader in energy-efficient water heating and treatment products, with a focus on innovation and sustainability. The company operates worldwide with a strong emphasis on providing healthy, great-tasting water through its subsidiary Aquasana.

Key Responsibilities

Plan, implement, and optimize Amazon Ads campaigns, including Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP.
Conduct keyword research, bid optimization, and audience targeting to improve ad performance.
Monitor and analyze campaign metrics, identifying trends and making data-driven adjustments.
Collaborate with marketing, sales, and product teams to align advertising strategies with business goals.
Develop A/B testing strategies to improve click-through rates (CTR), conversion rates (CVR), and return on ad spend (ROAS).
Stay updated with Amazon Ads best practices, new features, and industry trends.
Provide regular reporting on campaign performance and insights to stakeholders.
Manage ad budgets effectively to maximize ROI while controlling costs.
Identify opportunities for growth and expansion within Amazon's advertising ecosystem.
Manage relationships with advertising agencies to ensure alignment with strategic goals and campaign effectiveness.
Optimize product listings for search ranking with relevant keywords, high-quality images, and compelling copy.
Launch new Retail Media Networks in DIY/Tools and Home Improvement categories including Home Depot, Walmart, and Lowes.

Requirements

3+ years of experience managing Amazon advertising campaigns.
Strong understanding of Amazon Seller Central and/or Amazon Vendor Central.
Experience with PPC management tools like Skai and analytics platforms.
Proficiency in data analysis and the ability to interpret performance metrics.
Excellent communication and collaboration skills.
Ability to multitask and manage multiple campaigns simultaneously.
Familiarity with tools such as Helium 10, Jungle Scout, or similar Amazon analytics platforms is a plus.

Nice to Have

Bachelor's degree in marketing, business, or a related field preferred.

Qualifications

Bachelor's Degree in Marketing or Business Management.

Benefits & Perks

Competitive compensation package and comprehensive benefits plans.
Medical and dental insurance.
Company-sponsored life insurance.
Retirement security savings plan.
Short- and long-term disability programs.
Tuition assistance.

Working at A.O. Smith

A. O. Smith values innovation, sustainability, and providing healthy living solutions. The company emphasizes a collaborative work environment, continuous improvement, and a commitment to diversity and inclusion, as reflected in their ADA and EEO statements.

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