Digital Marketing Specialist

Event Source

Valley View, OH

Full Time

Mid Level

52k-65k

about 1 month ago

Job Description

About the Role

Digital Marketing Specialist 3.5 out of 5 stars, located at 6001 Towpath Drive, Valley View, OH 44125, is a full-time role supporting digital strategy across email, social media, search, and analytics platforms. The position requires a data-driven and creative individual who thrives in a fast-paced environment, manages multiple digital campaigns, and brings fresh ideas. The role involves hands-on experience with Google Ads, email automation, CRMs, Meta, and reporting tools. The company emphasizes core values such as consistency, adaptability, reliability, and teamwork, fostering a collaborative and positive work environment. The position is onsite in Cleveland, OH, with occasional travel and some exposure to warehouse environments.

Key Responsibilities

Conduct keyword and market research to support SEO and PPC efforts.
Create and manage Google Ads campaigns to drive targeted traffic.
Implement on-page and off-page SEO strategies to boost search rankings.
Monitor and refine campaigns using tools like SEMrush, Moz, or Google Ads.
Track campaign performance using Google Analytics (GA4) and develop KPI reports with actionable insights.
Conduct A/B testing to optimize campaigns across digital channels.
Collaborate on campaign planning and cross-channel idea generation.
Evaluate campaign data to refine strategy and messaging.
Develop and execute social media strategies aligned with company goals.
Schedule and post content using Meta Business Suite, Sprout Social, and related tools.
Monitor engagement, reach, and performance metrics on social media.
Create and optimize ad campaigns to increase visibility and conversions.
Build, test, and deploy email campaigns using platforms like Constant Contact or HubSpot.
Manage email lists, segment audiences, and maintain compliance standards.
Set up automated workflows for lead nurturing and client retention.
Analyze email performance metrics such as open rates and click-throughs.
Support team initiatives that foster continuous improvement and trust.
Perform other duties and special projects as assigned.

Requirements

Bachelor's degree in Marketing, Communications, or a related field.
2-5 years of hands-on experience in digital marketing.
Proficiency with social media tools such as Meta Business Suite and Sprout Social.
Experience with email platforms like Constant Contact or HubSpot.
Strong knowledge of SEO/SEM strategies and tools.
Experience with Google Analytics, CRM systems (e.g., HubSpot, Salesforce), and marketing system integrations.
Solid analytical skills with the ability to translate data into actionable insights.
Experience with A/B testing methods and platforms.
Familiarity with HTML/CSS for formatting emails and editing templates.
Google Ads and/or Google Analytics certification preferred.
Strong communication skills in English (written and verbal).
Completion of a Behavioral and Cognitive Assessment through The Predictive Index.
Successful completion of a company background check and drug screening.

Nice to Have

Google Ads and/or Google Analytics certification.

Qualifications

Bachelor's degree in Marketing, Communications, or a related field.
2-5 years of hands-on experience in digital marketing.

Benefits & Perks

401(k) matching
Company parties
Dental insurance
Employee discounts
Health insurance
Opportunity for advancement
Paid time off
Training & development
Vision insurance
Wellness resources

Working at Event Source

The company promotes embodying and promoting core values such as Consistency, Adaptability, Reliability, and Teamwork (CART). It encourages a collaborative, accountable, and positive work environment, supporting continuous learning and development, and fostering trust among team members.

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