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Digital Marketing Specialist AI, Content & Local SEO

Geek Town USA

Pontiac, MI
Full Time
Mid Level
40k-45k
11 days ago

Job Description

About the Role

We're seeking a sharp, versatile Digital Marketing Specialist to join our growing team. This role is ideal for a self-starter who thrives at the intersection of content creation, local SEO, and data-driven decision-making. You'll play a key role in developing compelling content, optimizing for local visibility, and using analytics to continuously refine marketing performance.

Key Responsibilities

  • Write and edit on-brand, SEO-optimized content for websites, blogs, and local landing pages.
  • Execute and manage local SEO initiatives (GBP optimization, citations, reviews, schema, etc.).
  • Conduct keyword research and competitive content audits to inform strategy.
  • Monitor and analyze performance in Google Analytics, Search Console, and Looker Studio.
  • Translate data insights into actionable recommendations to improve traffic and conversion.
  • Collaborate with designers, developers, and other marketers to ensure SEO best practices.
  • Stay updated with industry trends, algorithm updates, and local search innovations.

Requirements

  • 2+ years of experience in digital marketing, with a focus on SEO and content strategy.
  • Strong writing and editing skills with attention to tone, clarity, and structure.
  • Hands-on experience with Google Analytics, Search Console, and Looker Studio.
  • Solid understanding of on-page SEO, local SEO, and keyword targeting.
  • Familiarity with CMS platforms (e.g., WordPress, Webflow, or similar).
  • Ability to interpret marketing data and communicate results clearly.

Nice to Have

  • Experience with Google Tag Manager, schema markup, and MCPs.
  • Knowledge of Python, data warehousing, and LLMs.

Qualifications

  • Digital marketing experience (1-2 years)
  • Experience with WordPress

Benefits & Perks

  • A creative, flexible work environment
  • The chance to make a direct impact on high-growth clients
  • Room for advancement in a growing digital agency
  • Health insurance
  • Dental insurance
  • Paid time off
  • Vision insurance
  • 401(k) matching

Working at Geek Town USA

The company offers a creative, flexible work environment and values making a direct impact on clients, with opportunities for growth within a dynamic digital agency.

Apply Now

Job Details

Posted AtSep 12, 2025
Job CategoryDigital Marketing
Salary40k-45k
Job TypeFull Time
Work ModeHybrid
ExperienceMid Level

Job Skills

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About Geek Town USA

Website

geektownusa.com

Location

Pontiac, MI

Industry

Advertising Agencies

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