Digital Marketing Specialist

About the Role

Key Responsibilities

• Conduct keyword and market research to support SEO and PPC efforts.
• Create and manage Google Ads campaigns to drive targeted traffic.
• Implement on-page/off-page SEO strategies to boost search rankings.
• Monitor and refine campaigns using tools like SEMrush, Moz, or Google Ads.
• Track campaign performance using Google Analytics (GA4) and similar platforms.
• Develop and present KPI reports with actionable insights.
• Conduct A/B testing to optimize campaigns across digital channels.
• Ensure system integration across CRM, ERP, email, and analytics tools.
• Collaborate on campaign planning and cross-channel idea generation.
• Evaluate campaign data to refine strategy and messaging.
• Develop and execute social media strategies aligned with company goals.
• Schedule and post content using Meta Business Suite, Sprout Social, and related tools.
• Monitor engagement, reach, and performance metrics.
• Create and optimize ad campaigns to increase visibility and conversions.
• Build, test, and deploy email campaigns using Constant Contact, HubSpot, or similar platforms.
• Manage email lists, segment audiences, and maintain compliance standards.
• Set up automated workflows for lead nurturing and client retention.
• Analyze open rates, click-throughs, and conversions to improve performance.
• Promote the company's core values: Consistency, Adaptability, Reliability, and Teamwork (CART).
• Support team initiatives that foster continuous improvement and trust.
• Perform other duties and special projects as assigned.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• 2-5 years of hands-on experience in digital marketing.
• Proficiency with social media tools (e.g., Meta Business Suite and Sprout Social), email platforms, and Google Ads.
• Strong knowledge of SEO/SEM strategies and tools.
• Experience with Google Analytics, CRM systems (e.g., HubSpot, Salesforce), and marketing system integrations.
• Solid analytical skills with the ability to translate data into actionable insights.
• Experience with A/B testing methods and related platforms.
• Familiarity with HTML/CSS for formatting emails and editing templates.
• Google Ads and/or Google Analytics certification preferred.
• Strong communication skills in English (written and verbal) required.
• Completion of a Behavioral and Cognitive Assessment through The Predictive Index required.
• Successful completion of a company background check and drug screening required.

Nice to Have

• Google Ads and/or Google Analytics certification.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• 2-5 years of hands-on experience in digital marketing.

Benefits & Perks

• Health insurance
• Dental insurance
• Vision insurance
• Paid time off
• 401(k) matching
• Employee discount
• Opportunities for advancement
• Company parties
• Training & development
• Wellness resources