Digital Marketing Specialist

About the Role

Key Responsibilities

• Conduct comprehensive quality assurance and testing to ensure campaigns meet branding standards and deliver a seamless user experience.
• Collaborate with internal teams to develop and implement engaging content, effective messaging, and compelling calls-to-action.
• Analyze campaign performance metrics, providing actionable insights to optimize engagement and results.
• Manage audience segmentation and tailor marketing strategies to target specific demographics effectively.
• Utilize data-driven approaches to refine digital marketing efforts and improve overall campaign performance.
• Create and oversee email campaigns, ensuring alignment with organizational goals and audience expectations.
• Maintain expertise in Google Ads and Google Analytics to enhance campaign tracking and reporting.
• Provide regular updates and reports to stakeholders, highlighting successes and areas for improvement.
• Stay informed about the latest trends and best practices in digital marketing to drive innovation.

Requirements

• Proven experience in digital marketing, including Google Ads and Google Analytics.
• Strong skills in quality assurance and testing to ensure campaign accuracy and effectiveness.
• Proficiency in audience segmentation and data-driven marketing techniques.
• Exceptional analytical abilities to interpret campaign performance metrics and recommend optimizations.
• Excellent communication and organizational skills to manage multiple projects simultaneously.
• Ability to work independently and efficiently in remote or hybrid settings.
• Familiarity with email campaign creation and execution.
• Self-motivated with a commitment to staying updated on industry trends and tools.

Benefits & Perks

• Medical, vision, dental, and life and disability insurance.
• Eligibility to enroll in the company 401(k) plan.