Digital Marketing Specialist - Elevate Local Philly Area Brands

About the Role

Key Responsibilities

• Plan, execute, and optimize digital marketing campaigns across multiple channels.
• Manage and fine-tune social media advertising campaigns on platforms like Meta, LinkedIn, and TikTok.
• Support and oversee Google Ads campaigns to maximize ROI.
• Collaborate with internal teams to align marketing strategies with client goals and objectives.
• Conduct keyword research and competitor analysis to drive content strategies.
• Optimize website content, service pages, landing pages, and blogs for search engines.
• Work closely with the SEO team to implement on-page and off-page SEO best practices.
• Use tools like Google Analytics, SEMrush, and Meta Business Suite to track, analyze, and report on campaign performance.
• Provide data-driven insights and recommendations to enhance digital marketing effectiveness.
• Prepare clear performance reports for internal team review and client reporting.
• Plan, create, and execute email marketing campaigns that drive engagement and conversions.
• Analyze email marketing metrics and refine strategies for improved performance.

Requirements

• A data-driven marketer who thrives on analyzing numbers and refining strategies.
• A strategic thinker who understands how SEO, paid ads, and email marketing work together.
• A self-starter with strong organizational skills and attention to detail.
• A collaborative team player who enjoys working across teams.
• A lifelong learner who stays on top of digital marketing trends and emerging technologies.
• 1-3 years of experience in digital marketing, with a focus on SEO, paid ads, and email marketing.
• Proficiency in Google Analytics, SEMrush, Meta Business Suite, and Google Ads.
• Strong understanding of SEO principles, keyword strategy, and digital marketing best practices.
• Experience managing social media advertising campaigns on platforms like Facebook, Instagram, and LinkedIn.
• Exceptional analytical skills with the ability to interpret data and provide actionable recommendations.
• Highly organized, detail-oriented, and results-driven.
• Digital marketing certifications (Google Analytics, Google Ads, etc.) are a plus, but training will be provided.

Nice to Have

• Digital marketing certifications such as Google Analytics and Google Ads.

Qualifications

• 1-3 years of experience in digital marketing, with a focus on SEO, paid ads, and email marketing.
• Proficiency in Google Analytics, SEMrush, Meta Business Suite, and Google Ads.
• Strong understanding of SEO principles, keyword strategy, and digital marketing best practices.

Benefits & Perks

• Flexible Schedule - Work when you're most productive while staying connected with the team.
• Career Growth - Opportunity to evolve into a full-time position as we scale.
• Professional Development - Continuous learning opportunities through mentorship, online courses, and digital marketing certifications.
• Fun & Collaborative Environment - Work alongside a supportive, creative, and talented team on diverse, high-impact projects.