Digital Marketing Specialist - Year Round (On-Site)

About the Role

Key Responsibilities

• Enhance Guest Engagement & Brand Connection by aligning messaging across email, app, and web to support seasonal campaigns and guest needs, maintaining a strong and consistent brand voice.
• Identify and close content gaps or confusion points that detract from the guest experience.
• Support Digital Campaign Execution by partnering with internal teams to execute high-impact campaigns that drive visitation and revenue, including lifecycle automations, promotions, and seasonal launches.
• Participate in campaign QA, scheduling, and performance review workflows across channels.
• Leverage Data for Continuous Optimization by monitoring performance metrics, providing insights, and supporting segmentation strategies to improve message relevance and conversion.
• Support web and e-commerce content updates, ensuring accuracy and alignment with marketing priorities.
• Help maintain operational consistency across web, email, and app using project management tools and documentation systems.
• Contribute to cross-department collaboration by surfacing guest insights and aligning execution with resort goals.
• Support guest-facing tools like chatbots and app messaging to enhance digital wayfinding and reduce confusion.

Requirements

• Proven ability to manage and execute multi-channel digital campaigns with strong attention to detail and quality control.
• Experience with CRM and CDP platforms to build and deploy segmentation and lifecycle journeys.
• Strong analytical skills; ability to interpret engagement metrics and present actionable insights.
• Familiarity with performance analytics platforms such as Adobe Analytics and Google Analytics.
• Working knowledge of digital project management tools like Jira, Basecamp, and Airtable.
• Excellent organizational and time management skills to manage multiple deadlines with moderate supervision.
• Effective written and verbal communication skills for collaboration with internal teams and external partners.
• Comfortable working in a fast-paced environment with seasonal shifts and evolving priorities.
• A passion for digital marketing, guest experience, and the outdoor industry.

Nice to Have

• Experience with Acoustic, Ascent360, or comparable email marketing and customer data platforms.
• Basic HTML/CSS skills for email editing and troubleshooting.
• Experience in the outdoor or mountain lifestyle industry.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field preferred, or equivalent experience.
• Minimum of 2-4 years of progressive experience in digital marketing or lifecycle marketing.

Benefits & Perks

• Free season pass to Winter Park and all Alterra Resorts.
• Discounted friends & family tickets.
• Medical, dental, vision, life, paid parental leave, and more for eligible employees.
• 401(k) plan with 100% company match up to 4%.
• Mental health resources for all employees.
• Food & beverage and retail discounts.
• Onsite employee childcare based on availability.
• Discounted equipment rentals, pro-deals, and more.