Digital Marketing Specialist - Year Round (On-Site)

About the Role

Key Responsibilities

• Enhance Guest Engagement & Brand Connection by aligning messaging across email, app, and web to support seasonal campaigns and guest needs.
• Maintain a strong and consistent brand voice that fosters trust and empowers guests to explore confidently.
• Identify and close content gaps or confusion points that detract from the guest experience.
• Support Digital Campaign Execution by partnering with internal teams to execute high-impact campaigns that drive visitation and revenue, including lifecycle automations, promotions, and seasonal launches.
• Participate in campaign QA, scheduling, and performance review workflows across channels.
• Leverage Data for Continuous Optimization by monitoring performance metrics, providing insights, and supporting segmentation strategies to improve message relevance and conversion.
• Support web and eCommerce content updates, ensuring accuracy and alignment with marketing priorities.
• Help maintain operational consistency across web, email, and app using project management tools.
• Contribute to cross-department collaboration by surfacing guest insights and aligning execution with resort goals.
• Support guest-facing tools like chatbots and app messaging to enhance digital wayfinding and reduce confusion.

Requirements

• Proven ability to manage and execute multi-channel digital campaigns with strong attention to detail and quality control.
• Experience with CRM and CDP platforms such as Acoustic or Ascent360 to build and deploy segmentation and lifecycle journeys.
• Strong analytical skills with experience interpreting engagement metrics and providing actionable insights.
• Familiarity with performance analytics platforms like Adobe Analytics and Google Analytics.
• Working knowledge of digital project management tools such as Jira, Basecamp, and Airtable.
• Exceptional attention to detail and ability to manage deadlines across multiple channels.
• Effective written and verbal communication skills for collaboration with internal teams and external partners.
• Comfortable working in a fast-paced environment with seasonal shifts and evolving priorities.
• Minimum of 2-4 years of progressive experience in digital marketing or lifecycle marketing.
• Proficiency in basic HTML/CSS for email editing and troubleshooting.
• Bachelor's degree in Marketing, Communications, Business, or related field preferred, or equivalent experience.

Nice to Have

• Experience with Adobe Analytics, Google Analytics, or similar reporting platforms.
• Experience with digital workflow tools such as Jira, Basecamp, and Airtable.
• A passion for outdoor activities and appreciation for mountain lifestyle.

Qualifications

• Minimum of 2-4 years of experience in digital marketing or lifecycle marketing.
• Proficiency with email marketing and customer data platforms like Acoustic or Ascent360.
• Experience with performance analytics platforms such as Adobe Analytics and Google Analytics.
• Basic HTML/CSS skills for email troubleshooting.
• Bachelor's degree in Marketing, Communications, Business, or related field preferred, or equivalent experience.

Benefits & Perks

• Free season pass to Winter Park and all Alterra Resorts.
• Discounted friends & family tickets.
• Medical, dental, vision, life insurance, paid parental leave for eligible employees.
• 401(k) plan with 100% company match up to 4%.
• Mental health resources for all employees.
• Food & beverage and retail discounts.
• Onsite employee childcare based on availability.
• Discounted equipment rentals, pro-deals, and more.