Digital Marketing Specialist - Year Round (On-Site)

About the Role

Key Responsibilities

• Enhance guest engagement and brand connection by aligning messaging across email, app, and web to support seasonal campaigns and guest needs.
• Maintain a strong and consistent brand voice that fosters trust and empowers guests to explore confidently.
• Identify and close content gaps or confusion points that detract from the guest experience.
• Support digital campaign execution by partnering with internal teams to execute high-impact campaigns that drive visitation and revenue.
• Coordinate lifecycle automations, promotions, and seasonal launches with clarity and precision.
• Participate in campaign QA, scheduling, and performance review workflows across channels.
• Monitor performance metrics and provide actionable insights to inform strategy and future testing.
• Provide campaign and channel performance reporting to the digital team and stakeholders.
• Collaborate on segmentation strategies to improve message relevance and drive higher conversion.
• Support web and ecommerce content updates for accuracy and alignment with marketing priorities.
• Help maintain operational consistency across web, email, and app using project management tools.
• Contribute to cross-department collaboration by surfacing guest insights and aligning execution with resort goals.
• Support guest-facing tools like chatbots and app messaging to enhance digital wayfinding and reduce confusion.

Requirements

• Proven ability to manage and execute multi-channel digital campaigns with attention to detail and quality control.
• Experience with CRM and CDP platforms to build and deploy segmentation and lifecycle journeys.
• Strong analytical skills; ability to interpret engagement metrics and present insights.
• Familiarity with performance analytics platforms such as Adobe and Google Analytics.
• Working knowledge of digital project management tools like Jira, Basecamp, and Airtable.
• Strong organizational and time management skills to manage multiple deadlines.
• Effective written and verbal communication skills for collaboration.
• Comfortable working in a fast-paced environment with seasonal shifts and evolving priorities.
• Bachelor's degree in Marketing, Communications, Business, or related field preferred, or equivalent experience.
• Minimum of 2-4 years of experience in digital marketing or lifecycle marketing.

Nice to Have

• Proficiency in Acoustic, Ascent360, or comparable email marketing and customer data platforms.
• Basic HTML/CSS skills for email editing and troubleshooting.
• Experience using Adobe Analytics, Google Analytics, or similar reporting platforms.
• Experience with digital workflow tools such as Jira, Basecamp, and Airtable.
• An outdoor enthusiast with an appreciation for mountain lifestyle and guest experience.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field preferred, or equivalent experience.
• Minimum of 2-4 years of progressive experience in digital marketing or lifecycle marketing.

Benefits & Perks

• Free season pass to Winter Park and all Alterra Resorts.
• Discounted friends & family tickets.
• Medical, dental, vision, life, paid parental leave for eligible employees.
• 401(k) plan with 100% company match up to 4%.
• Mental health resources for all employees.
• Food & beverage and retail discounts.
• Onsite employee childcare based on availability.
• Discounted equipment rentals, pro-deals, and more.